What is the history of Concord watches?

The history of Concord watches started in 1908, when a group of five watchmakers founded the company in Biel, Switzerland, with the goal of producing Swiss-made watches with American consumers in mind. Through skilled marketing and a lineup of finely crafted timepieces, the company quickly gained acclaim. In fact, President Harry S. Truman presented Concord watches to Winston Churchill and Joseph Stalin during the peace talks that brought World War II to a close. The North American Watch Company (which would later rebrand as Movado) bought Concord in 1970. Under its new ownership, the company weathered the quartz crisis of the 1970s and ’80s by introducing luxury quartz watches. The maker made headlines in 1979 by introducing the thinnest watch in the world, the Delirium. The 1990s brought declining sales, but in 2007, a major relaunch caused a resurgence in the popularity of the watchmaker. In 2008, Concord won the Grand Prix d’Horlogerie de Genève for Best Design of the Year for its C1 Gravity Tourbillon watch. On 1stDibs, shop a selection of Concord watches.