David Yarrow
Hook 'em Horns B&W, Texas by David Yarrow - Longhorns
2024

Name: Hook 'em Horns B&W, Texas by David Yarrow - Longhorns
Brand: David Yarrow
Rating: 4.8 (10 reviews)

Price Upon Request

About the Item

"Hook 'em Horns" Austin, Texas - 2024 Archival Pigment Print on 315gsm Hahnemühle Photo Rag Baryta Paper Edition Size: 20 Available sizes: Standard Image Size: 37" x 51" Framed Size: 52" x 66" Large Image Size: 56" x 77" Framed Size: 71" x 92" "The University of Texas (UT) is integral to the lore and image of Texas and is beloved by its alumni. If Texas was a country, it would now rank 8th in world GDP and if UT was just an athletics institution, it would also rank high in the global performance charts. This is not a normal educational establishment. The flagship of the athletics department is, of course, the Texas Longhorns, whose fan base stretches way beyond the alumni. To be in Austin for a Saturday game day is a bucket list sporting occasion, attracting crowds of over 80,000 people, even if the result is a foregone conclusion long before the tailgating parties start. My plan was to take a tableau photograph celebrating this venerable institution, but there was much to plan to ensure my effort as an outsider would not end up being generic or hackneyed. I needed to push a few boundaries in my creative processing. Since 1916 a longhorn steer named Bevo has represented The University of Texas as its famed mascot. There have, of course, been a few Bevos over the years, with their orange and white colouring emblematic of the institution. There is no more revered live mascot in global sport and I recognised that without Bevo, any picture celebrating the Longhorns would be very lame. I want to thank Ben Barnes - the former Lieutenant Governor of Texas - for helping facilitate this shoot. My idea was to photograph Bevo in front of the UT tower which is the storied epicentre of the campus and Ben, who bizarrely knew my late father in the UK, made the necessary calls. The grass lawn between 21st Street and the Tower suited the steer, but my leaning was always to add both dynamism and symbolism by using the same smoke effects that accompany Bevo when he triumphantly enters the Darrell K Royal Memorial Stadium on game day. Smoke adds drama and focuses the eye. No wonder it is so often used in the creative entertainment industry. I want to thank Ricky Brown Ricky Breenes, and Craig Westemeier of The University of Texas Athletics, William Reid and, of course, Governor Barnes. It was a privilege and an honour to be allowed this level of access. This was an agreed partnership with UT, who will benefit from any sales of the commemorative photograph." - David Yarrow

Creator:
David Yarrow (1966, Scottish)
Creation Year:
2024
Dimensions:
Height: 52 in (132.08 cm)Width: 66 in (167.64 cm)Depth: 2 in (5.08 cm)
Medium:
Archival Pigment
Movement & Style:
Contemporary
Period:
21st Century
Condition:
Gallery Location:
Chicago, IL
Reference Number:
1stDibs: LU388315165602

Shop All David Yarrow

David Yarrow

David Yarrow, born 1966 in Scotland, took up photography at an early age, as a 20-year-old he found himself working as a photographer for The London Times on the pitch at the World Cup Final in Mexico City. On that day, he took the sensationalized picture of Diego Maradona holding the World Cup and, as a result, was subsequently asked to cover the Olympics and numerous other high profile sporting events.

Many years later, Yarrow established himself as a fine art photographer by documenting the natural world from new perspectives and recent years have been career-defining for his mark on the world of contemporary fine art photography.

Yarrow’s evocative and immersive photography of life on earth is most distinctive and has earned him an ever-growing following among art collectors and celebrities. His distinct large monochrome images made in Los Angeles are on display in leading galleries and museums across Europe and North America. Yarrow is now recognized as one of the best-selling fine art photographers in the world and his limited edition works regularly sell at high prices at Sotheby’s and other auction houses.

In September 2019, Rizzoli published their second book by Yarrow, with a personal foreword written by global NFL star Tom Brady and thoughtful afterword written by American cultural icon and supermodel Cindy Crawford. All royalties from the book have been donated to conservation charities Tusk in the UK and WildAid in the US.

Yarrow's position in the industry has been rewarded with a wide range of advisory and ambassadorial roles. He is an ambassador for WildArk and The Kevin Richardson Foundation and is the European ambassador for Nikon. Yarrow has been integral to Nikon's most anticipated camera release of the last decade. In December 2017, he shot LVMH’s latest “Don’t Crack Under Pressure” campaign with Cara Delevingne. In January 2019, he was appointed as a global ambassador for UBS. In the spring of 2020, Yarrow was appointed a global ambassador for Best Buddies – one of America’s most established children’s charities.

Yarrow became an ambassador for the African Community and Conservation Foundation and presented his work in the Endangered Rangers virtual fundraiser. At the start of 2020, Yarrow was in Australia documenting the devastating bush fires that have destroyed communities, wildlife and wildlands. Using the striking images that he captured of the effects of the fire, he launched the #KoalaComeback Campaign to support the recovery efforts in Australia. The campaign raised over $1.4 million, and as Yarrow continues to work for humanitarian causes, his steadfast determination continues to make positive change for the benefit of global awareness. Currently, Yarrow continues to create stunning imagery with lasting global impact and archival quality that speaks to his reverence for the art of photography in capturing the wonders of the world.

Find a collection of original David Yarrow photography on 1stDibs.

Materials

Archival Pigment

David Yarrow Tells Us the Tales behind His Wild, Wild Photography

To capture many of the cinematic images in his new show, the famed photographer traveled to the still-rugged parts of Alaska and the Rocky Mountains, shooting supermodels and carnivores alike.