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Unknown - Circa 1950 Original advertising poster for the New Hillman Range - Rootes Group

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Circa 1950 Original advertising poster by the Rootes Group - Hillman Minx Range
Circa 1950

Name: Circa 1950 Original advertising poster by the Rootes Group - Hillman Minx Range
Brand: Unknown
Rating: 5 (16 reviews)

$1,590.22

£1,181.42

€1,620VAT Included

CA$2,228.55

A$2,256.46

CHF 1,283.69

MX$27,423.03

NOK 15,173.88

SEK 15,094.17

DKK 10,293.41

About the Item

This original promotional poster, issued around 1950 by the Rootes Group, celebrated the launch of the Anniversary Hillman Minx Range, a pivotal moment for the British motor manufacturer. Emblazoned with the slogan “21 Years of Achievement Have Perfected These Cars for You,” the poster commemorates over two decades of Hillman Minx production and innovation, positioning the range as a hallmark of postwar British motoring. The Hillman Minx was first introduced in 1931 and quickly became a core model for the Rootes Group. By the early 1950s, it was marketed as a dependable, stylish, and accessible car for the growing middle class. The Anniversary edition marked both a technical and aesthetic evolution, reflecting the postwar shift toward streamlined forms and consumer choice. The poster showcases four distinctive body styles: Sedan – a classic saloon emphasizing reliability and comfort. Californian (Hard Top Coupe) – a sleeker, sportier variant aimed at younger or style-conscious drivers. Convertible – designed for open-air leisure driving, appealing to postwar optimism. Estate Car – the practical option, ideal for families and utility. Produced during a time of renewed optimism and industrial growth, this poster reflects the aspirations of a newly mobile society. The Rootes Group, through Hillman, was keen to position British cars as both technically sound and visually progressive, echoing wider trends in mid-century design and marketing. Today, this poster is a cherished piece of automotive and advertising history—an emblem of Britain's mid-20th-century car culture and its dynamic postwar identity. Automobile - Advertising - United Kingdom The New Anniversary Rootes Group - Sedan - Californian - Convertible - Estate Car The Hyycock Press Ltd London

Creation Year:
Circa 1950
Dimensions:
Height: 29.53 in (75 cm)Width: 38.98 in (99 cm)
Medium:
Paper,Lithograph
Period:
1950-1959
Condition:
Good condition, slight dirt.
Gallery Location:
PARIS, FR
Reference Number:
1stDibs: LU1792216293962

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