Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 6

General Idea
Coeur Volant

1995

$34,500
£26,368.71
€30,734.63
CA$49,451.73
A$50,624.69
CHF 28,700.26
MX$614,244.79
NOK 338,241
SEK 340,129.54
DKK 229,743.55

About the Item

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance. With their interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. While General Idea is not typically associated with appropriation artists (think Barbara Kruger, Jeff Koons, and Richard Prince) much of their output from the late 80s and early 90s is aligned with the Pictures Generation artists and their contemporaries. While these artists used mass-market images, notably advertising, or banal consumer goods, General Idea tinkered with fancy, Queer, or canonical images and blue-chip references. Their most iconic work appropriated Robert Indiana’s “LOVE”. General Idea subverted his iconic work to read "AIDS" using the same font and bold color arrangement of red/green/blue as the original. But this was not the only art history hijacking General Idea did. Using the distinguishable palette of primary red, blue, and green became a mainstay in General Idea’s work, another subtle iteration of a group self-portrait where each member declares a color. This work is a reinterpretation of Marcel Duchamp’s iconic heart design first realized in 1936. “Coeur Volant” is an extraordinary example of General Idea’s use of appropriation. Here Duchamp's blue and red palette is replaced with a surprising deviation from General Idea's signature palette of red, blue, and green. This unique combination, which swaps red for a florescent orange, originates from a color study by Partz. The study was brought to life and distributed as a gift to the artist's inner circle. As with the best of their work, the colors not only represent the artists but the idea of another iconic work falling victim to contagion. If one is unaware of the Duchamp references, or the idea of contagion and the "Image Virus" the arrangement of four “fluttering” hearts is remarkably pleasing, almost decorative. Like many of General Idea's best works, on the surface, the work can seem playful and reverential, when in fact it is conveying something cynical or sinister. Conversely one could argue that the appropriated hearts represent something more optimistic, that the repetition of the shapes is signifying love, empathy, brotherhood, or unity. General Idea created these hearts in a series of 4. The black-on-black version is in the permanent collection of the Art Gallery of Vancouver. The white-on-white version in the permanent collection of the Museo Ettore Fico (Turin, Italy). The blue-on-blue version, inspired by Yves Klien, has been held in a private collection in Switzerland since 2009. Questions about this piece? Contact us. Visit our Toronto gallery on Thursdays or by appointment. “Coeur Volant” Canada, 1995 Acrylic, wax on heart-shaped medium-density fibreboard Signed, dated, and inscribed, verso. 9.25"H 9.25"W 1"D Very good condition
  • Creator:
  • Creation Year:
    1995
  • Dimensions:
    Height: 9.25 in (23.5 cm)Width: 9.25 in (23.5 cm)Depth: 1 in (2.54 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
    Very good condition.
  • Gallery Location:
    Toronto, CA
  • Reference Number:
    Seller: 11-231stDibs: LU215213447682

More From This Seller

View All
Untitled

Untitled

By Tony Berlant

Located in Toronto, Ontario

Tony Berlant (b. 1941) is an American artist renowned for his painterly collages and intricate metal sculptures. His work combines various source materials including photographs, fou...

Category

1990s Contemporary Figurative Sculptures

Materials

Metal, Steel

AC-85-42

AC-85-42

By William Perehudoff

Located in Toronto, Ontario

William Perehudoff (1918-2013) is one of the most cherished and collected Canadian abstract painters. His work is a prime example of how color field painting was expressed in Canada....

Category

1980s Color-Field Abstract Paintings

Materials

Canvas, Acrylic

Untitled

Untitled

By Jack Youngerman

Located in Toronto, Ontario

We are excited to be offering this exemplary and impactful gouache on paper by one of Caviar20's favorite mid-century American artists: Jack Youngerman. This work is a striking exa...

Category

1960s Abstract Abstract Paintings

Materials

Paper, Ink, Gouache

Alat

Alat

By Kosso Eloul

Located in Toronto, Ontario

Kosso Eloul (1920-1995) is one of our favorite sculptors and an important contributor to public art in Toronto. In addition to the numerous public sculptures in Toronto by Eloul, his works can be found in many other prominent open spaces around the world, from California to Israel. Most familiar with Eloul associate his work with his signature forms; large brushed aluminum (or steel) angled rectangles. However his earlier work was realized in stone. This fine sculpture, a form that is revisited and eventually created in metal, is made of Jerusalem Stone...

Category

1960s Minimalist Abstract Sculptures

Materials

Stone

Placebo Prototype

Placebo Prototype

By General Idea

Located in Toronto, Ontario

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...

Category

1990s Post-Modern Sculptures

Materials

Wood, Acrylic

Passion Over Reason

Passion Over Reason

By General Idea

Located in Toronto, Ontario

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints...

Category

1980s Post-Modern Figurative Prints

Materials

Screen

You May Also Like

HEART

HEART

Located in Portland, ME

Wang Ming (Chinese-American, 1921-2016). HEART.Acrylic on paper, 1969. Signed, titled and dated, verso. 21 x 15 5/8, framed to 28 7/8 x 23 1/2. In excellent condition.

Category

1960s Abstract Paintings

Materials

Acrylic

#202

#202

By Keith Francis

Located in Dallas, TX

cold rolled steel, sparkle orange metallic powder coated wall sculpture

Category

2010s Abstract Abstract Sculptures

Materials

Steel

Bringing Love Home Version 2, original sculpture, abstract, contemporary

Bringing Love Home Version 2, original sculpture, abstract, contemporary

Located in Deddington, GB

When you all around this work the image changes and the works appear saying Love and then as you move to the right of the work it says home. Bringing Love Home by Sena Shah is a new ...

Category

2010s Contemporary Abstract Sculptures

Materials

Mixed Media, Felt

NAME by Steven John Clark x denHolm

NAME by Steven John Clark x denHolm

Located in Paris, FR

'NAME' by Steven John Clark x den Holm Limestone sculpture Hand carved by Steven John Clark Country: Australia Dimensions: H. 80 x W. 125 x D. 125 cm Wh...

Category

21st Century and Contemporary Abstract Abstract Sculptures

Materials

Limestone

Landric (9/55)

Landric (9/55)

By Hunt Slonem

Located in Fort Lauderdale, FL

Hunt Slonem Landric (9/55), 2023 Powder Coated Aluminum 14 x 12 x 3.50 in

Category

2010s Contemporary Sculptures

Materials

Metal

Love

Love

By Robert Deyber

Located in Greenwich, CT

Love is a lithograph on paper, 9 x 9" image size. From the edition of 395, numbered 219/275 (there were also 100 Roman and 20 AP), framed in a contemporary, silver-tone frame - visua...

Category

21st Century and Contemporary Contemporary Prints and Multiples

Materials

Paper, Lithograph