The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Moschino Vintage 1990s Red + Black Color Block Jacket
By Moschino, Moschino Cheap and Chic
Located in Sparks, NV
Vintage two-tone color block jacket in red and black by Cheap and Chic by Moschino. Fully lined with front button closure. Velcro closure at collar and on sides. Fabric: 52% Rayon/ 4...
Y2K Moschino Couture! Vintage Cream Blazer or Suit Jacket
By Moschino, Moschino Couture
Located in Sparks, NV
Gorgeous cream jacket with unique buttons and front pockets. By Moschino Couture! Details: Fully Lined Front Pockets Shoulder Pads Sewn Into Lining Front Button Closure/ Bu...
![Moschino [tv] H&M Cropped Red Puffer Jacket SZ 34](https://a.1stdibscdn.com/moschino-tv-hm-cropped-red-puffer-jacket-sz-34-for-sale/v_30822/v_300350321785040795568/v_30035032_1785040795970_bg_processed.jpg?width=240)
![Moschino [tv] H&M Cropped Red Puffer Jacket SZ 34](https://a.1stdibscdn.com/moschino-tv-hm-cropped-red-puffer-jacket-sz-34-for-sale-picture-2/v_30822/v_300350321785040812467/IMG_20260726_140850_master.jpg?width=240)
Moschino [tv] H&M Cropped Red Puffer Jacket SZ 34
By Moschino
Located in PUTNEY, NSW
Moschino [tv] H&M Cropped Red Puffer Jacket A standout piece from the Moschino [tv] H&M collaboration, this bold cropped puffer jacket captures Jeremy Scott’s playful, high-impact a...
Sky Blue Coat Moschino with Gray Rhinestones
By Moschino
Located in PARIS, FR
Add a touch of light and whimsy to your winter wardrobe with this gorgeous Moschino coat. Its soft yet refreshing sky-blue hue is paired with the sparkle of carefully embroidered gra...
Moschino Vintage Quilted Denim Biker Jacket with Bottle Cap Appliques
By Moschino
Located in Sparks, NV
Vintage quilted denim biker jacket by Moschino jeans with bottle cap appliques. Details: Fully Lined Front Pockets Shoulder Pads Sewn Into Lining Front Metal Zip Closure Marked Si...
Moschino Leather Jacket with Mirror Trim 1990s
By Moschino
Located in Water Mill, NY
A fabulous black leather jacket from Moschino. It is open in front with the pocket flaps, cuffs and jacket edges outlined in 3 rows of small square mirrors. It is fully lined and ha...
Moschino Jacket with Elaborate Applique
By Moschino, Moschino Cheap and Chic
Located in Water Mill, NY
A gorgeous navy wool jacket from Moschino with red grosgrain applique in abstract patterns front, back and along the sleeves. It has a navy velvet rounded lapel collar plus heart an...
Moschino F/W "Art Is Love" Leather Bomber Jacket, 1990/1991
By Moschino
Located in Los Angeles, CA
A rare and highly collectible Moschino Cheap and Chic leather jacket from their Fall/ Winter 1990/1991 collection. Glossy black pebbled leather with patches of metallic gold leather,...
Rare 2000's Sunset Rave MOSCHINO Sunset Print - Pattern Denim Jacket
By Moschino
Located in Sheffield, GB
Early 2000's UK Garage Era 'MOSCHINO' Sun-set Print Cotton Jacket, crafted from a Printed Cloth in Blue and Orange ombré shades. We also have the Matching shirt & Pants available t...
$575Sale Price|25% Off
Moschino Couture Color Block Jacket
By Moschino Couture, Moschino
Located in Water Mill, NY
A fabulous jacket from Moschino Couture. It is a blazer style jacket with 2 front flap pockets, a breast pocket, a lapel collar and slight shoulder...
1990's Vintage Moschino Tan Suede Leather Multi-way Button Waistcoat vest
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino tan waistcoat, crafted from a beautifully soft and supple suede. The vest features a playful button detail allowing the option to extend and adjust the ...
1990's MOSCHINO Cheap and Chic black wool military coat
By Moschino, Moschino Cheap and Chic
Located in San Fransisco, CA
1990’s Moschino Cheap and Chic black light to medium weight wool military-style coat with a long, slightly A-line shape and oversized brass-tone buttons down the front and at back. C...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
2000’s MOSCHINO Orange Oversized Colourful Unisex Logo Puffa Jacket Coat
By Moschino
Located in Sheffield, GB
2000’s Orange MOSCHINO Oversized Colourful Slogan Puffa Jacket Coat A Fun, Unisex 2000’s Moschino Puffa Jacket featuring an Oversized fit, long sleeves, full zip down front, pockets ...
Rare Archival Vintage Moschino 1993/94 Flamenco style Romper Playsuit - Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival Moschino 1993/94 Runway Flamenco Playsuit ! This epic vintage 'Cheap and chic' label romper consisting of a fitted long sleeved bodycon pla...
$490Sale Price|30% Off
Moschino Jeans Vintage Iconic Slotter Casino Game Bomber Jacket US Size 6
By Moschino
Located in Nice, FR
MOSCHINO JEANS vintage iconic multi colored bomber jacket featuring a slotter casino game print all over. This bomber jacket features : - Faux fur collar....
MOSCHINO Cheap & Chic Red Wool Side Zip Motorcycle Car Coat NWT
By Moschino, Rossella Jardini
Located in Thiensville, WI
Moschino Cheap & Chic red wool side zip motorcycle car-length coat; New with tags. Notched lapel collar coat with silver-toned snap closures at lapels. Side two-way zipper closure wi...
Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat - Jacket Top
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line butt...
A/W 1988-89 Moschino Cheap & Chic Off-White Laurel Design Padded Jacket
By Moschino Cheap and Chic, Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino Yellow and black 'Bumble-bee" trench
By Moschino
Located in New York, NY
This wonderful whimsical Moschino trench makes such a statement! Spring is finally here! The double-breasted trench is fully lined with two front set-in deep pockets and comes with a...
AW15 Moschino Couture Jeremy Scott Teddy Bear Bomber Hoodie Ready to Bear 42 IT
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AS WORN BY KATY PERRY! AW15 Moschino Couture Jeremy Scott Teddy Bear Bomber Hoodie Ready to Bear 42 IT Additional Information: Material: Lining Composition: Rayon 52%, Acetate 48% ...
MOSCHINO COUTURE! Multi-Coloured Hand-Decorated Silk Bomber Jacket, S/S 1991
By Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino Sharp Black with contrast ribbon jacket
By Moschino
Located in New York, NY
Moschino black with contrast candy-cane black? white piping detailing on edges, also on the front four (4) patch pockets. On front, there are three (3) gilded gold metal button...
Elegant Moschino Fur & Leather Coat - IT Size 42
By Moschino
Located in Krakow, PL
Elevate your wardrobe with this stunning Moschino coat, crafted from luxurious fur and supple leather. This coat exudes sophistication and style, perfect for making a statement. Fe...
$280Sale Price|30% Off
vintage MOSCHINO JEANS 1988 blue denim red paisley lined padded coat IT42
By Moschino
Located in Hong Kong, NT
vintage MOSCHINO JEANS 1988 blue denim red paisley lined padded coat IT42 Reference: TGAS/B01857 Brand: Moschino Model: Denim coat Collection: Fall Winter 1987/88 Material: Denim Col...
Vintage MOSCHINO Cheap and Chic Purse Kiss Lock Pocket Swing Coat
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Cheap and Chic Purse Kiss Lock Pocket Swing Coat Measurements taken laid flat, please double bust and waist: Length: 34.25 inches (86.99 cm) Purse Pockets: 6.5 inches X 8 inches (16.51 cm X 20.32 cm) Features: - 100% Authentic MOSCHINO CHEAP and CHIC. - Swing coat in green wool and black velvet. - Detachable novelty kiss lock black velvet purse...
Vintage MOSCHINO COUTURE Pearl Smiley Face Buttons Black Velvet Novelty Jacket
By Moschino, Moschino Couture
Located in Kingersheim, Alsace
Vintage MOSCHINO COUTURE Pearl Smiley Face Buttons Black Velvet Novelty Jacket Measurements taken laid flat, please double bust and waist: Shoulder: 15 inches (38 cm) Sleeves: 23.81...
$316Sale Price|20% Off
Black Moschino Cheap and Chic Wool Double-Breasted Coat Size US S/M
By Moschino
Located in New York, NY
Black wool double-breasted coat by Moschino Cheap and Chic. Pointed velvet collar. Dual hip pockets. Gold-tone button closures at front. 33" bust, 16.5" shoulder width, 21.5" sleeve ...
Vintage Moschino Cheap & Chic Red ' Olive Oyl ' " Ciao " 1990s Blazer Jacket
By Moschino Cheap and Chic, Moschino
Located in San Diego, CA
Rare 90s MOSCHINO 'Cheap and Chic' lipstick red blazer! Features an embroidered silhouette of Olive Oyl (Popeye's wife) on the front, and the word "Ciao," on the back. Buttons up the...
$1,950
Moschino Hybrid Blazer
By Moschino
Located in New York, NY
Unusual schizophrenic jacket by Moschino, Italy. Coachella or Corporate depending on how you enter the room. Deep marine blue rayon crepe with a wonderful drape. Deep black fringe bo...
Moschino Cheap & Chic Wool Coat Bows Jacket Double Breasted
By Moschino
Located in Wallkill, NY
Stunning Black Wool and Velvet Moschino Coat. Double Breasted. Bow trims Collar, Cuffs and Belt Measuring 36 in Bust / 30 in Waist / 37 in Length / 23 in Sleeves. Button was replaced...
Moschino Embroidered Wool Coat with Fur Collar
By Moschino
Located in London, GB
Moschino Embroidered Wool Coat with Fur Collar
1990's Vintage MOSCHINO Quilted Orange MA1 Bomber Cropped Jacket Gilet Vest
By Moschino
Located in Sheffield, GB
A 1990's Vintage MOSCHINO jeans quilted, cropped MA1 bomber vest, in satsuma orange with contrast black piping and iconic Moschino peace shaped metal hardware. MADE IN ITALY. Featur...
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket in Midnight blue and white with repeat slogan pattern. MADE IN ITALY. Size 42 Chest - Be...
MOSCHINO Anime Toile De Jouy blue white frill trim hoodie sweater IT36 XXS
By Moschino, Jeremy Scott
Located in Hong Kong, NT
MOSCHINO Anime Toile De Jouy blue white frill trim hoodie sweater IT36 XXS Reference: AAWC/A01110 Brand: Moschino Designer: Jeremy Scott Material: Cotton Color: White, Blue Pattern: ...
$298Sale Price|70% Off
Moschino Couture x Jeremy Scott Spongebob Chocolate Brown Logo Long Down Coat
By Jeremy Scott, Moschino
Located in Los Angeles, CA
Moschino Couture x Jeremy Scott Spongebob Chocolate Brown Logo Long Down Coat Additional Information: Material: 100% polyester Color: Brown Pat...
$346Sale Price|30% Off
AW20 Moschino Couture Packaging Materials Overcoat by Jeremy Scott
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW20 Moschino Couture Jeremy Scott Shipping Boxes Packaging Materials Overcoat Additional Information: Material: - 100% Virgin Wool Color: Brown, Cardboard Size: IT 40 / US 6 Patte...
$191Sale Price|35% Off
SS20 Moschino Couture Teddybear Bursting Thru Painting Hoodie by Jeremy Scott
By Jeremy Scott, Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Teddybear Bursting Thru Painting White Hoodie Additional Information: Material: 100% Cotton Color: White Size: IT 44 / US 10 Style: Pullover Pattern: Logo, Teddy Bear...
Moschino Wool coat size 44
By Moschino
Located in Gazzaniga (BG), IT
Mixed wool Beige color Zip closure Two pockets Length shoulder/hem cm 96 (37.8 inches) Shoulders length cm 42 (16.5 inches) Original price: euro 4375