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Gufram Softcrete Central Seat by Ross Lovegrove

Name: Gufram Softcrete Central Seat by Ross Lovegrove
Brand: Gufram Furniture, Ross Lovegrove
Rating: 5 (2 reviews)

$4,900per item

£3,706.31per item

€4,327.62per itemVAT Included

CA$6,978.37per item

A$7,080.38per item

CHF 4,044.76per item

MX$85,725.70per item

NOK 47,518.19per item

SEK 47,455.27per item

DKK 32,350.70per item

Quantity

About the Item

To transform concrete in a soft and comfortable material, so comfortable as to become a couch. From Auguste Perret’s pioneering approach, moving through Le Corbusier’s Copernican revolution, to Tadao Aando’s purity, the use of concrete in architecture has been a permanent feature of the modern language. Through the use of Guflac – the special paint made by Gufram that makes it possible to make polyurethane look like leather, making it resistant while maintaining its softness – Gufram was able to satisfy Ross Lovegrove's creativity, by creating a soft couch that could be an homage to Brutalist architectures. And so concrete becomes a warm material, synonym of comfortable, cozy and soft, playing on the oxymoron that has always been Gufram's project signature. The name Softcrete (a name between soft and concrete) highlights the visual and tactile short-circuit of this interior design item. Infinitely modular, the project is made up of three different modules made of polyurethane foam – a corner one, one with backrest and a chaise-lounge – and by a pouf/footrest that can meet any composition need. With Softcrete Ross Lovegrove defines a new tautology: soft as concrete. Please make yourselves at home. Abstract Ross Lovegrove pay homage to the concrete of Brutalist architectures and transforms it into a soft and welcoming material. Softcrete is a modular couch made up of 3 different modules made of polyurethane foam and covered in Guflac, the special paint that makes polyurethane foam resistant while maintaining its softness, as well as reproducing unique autistic effects like that of concrete. Technical info Modular couch of soft polyurethane, finished by hand with Guflac Ultra. Suitable also for outdoor use. 70x70x70 cm, 13 Kg 27,6x27,6x27,6 in, 29 lb 70x70x70 cm, 15 Kg 27,6x27,6x27,6 in, 33 lb 140x70x70 cm, 40Kg 55,2x27,6x27,6 in, 88 lb 45x45x45 cm, 8 Kg 17,7x17,7x17,7 in, 18 lb Did you know • Even if it is perfectly similar to concrete, it is soft and comfortable. • Realized of polyurethane, it overrules the typically cold cement effect. • It is a homage to Brutalist architecture and to the projects by Tadao Ando. • Its name is its essence: Soft means – well, soft – Crete is for Concrete (cement). • Its modules are soft and easily combinable, so that they can create different compositions. • The Guflac finish protects it from the weather, and so it is perfect also outdoors. • The project stems from a drawing by Ross Lovegrove for the restaurant Marimoto in New York. *NB. LANDED PRICE USA, shipments details to enquire

Creator:
Ross Lovegrove (Designer),Gufram Furniture (Manufacturer)
Dimensions:
Height: 27.56 in (70 cm)Width: 27.56 in (70 cm)Depth: 27.56 in (70 cm)
Style:
Modern (In the Style Of)
Materials and Techniques:
Foam
Place of Origin:
Italy
Period:
21st Century
Date of Manufacture:
Contemporary
Production Type:
New & Custom(Current Production)
Estimated Production Time:
11-12 weeks
Condition:
Seller Location:
La Morra, IT
Reference Number:
Seller: G1711001stDibs: LU4339114984582

Shop All Gufram Furniture

Gufram Furniture

The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.

Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production.

One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm.

Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show.

Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)

Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso.

Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.

Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.

Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.

British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016.

Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.

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