Gufram Pietre Basalt Grey Sculptural Coffee Table by Soft Baroque Hand decorated

London-based design studio Soft Baroque melds conventional household furniture and objects with conceptual art. Its experimental approach to design is evocative, fantastical and functional. 

Soft Baroque was founded in 2013 by design duo Saša Štucin and Nicholas Gardner. Štucin studied at the Academy of Fine Arts and Design of the University of Ljubljana in Slovenia, graduating with a bachelor’s degree in visual communications in 2011. Gardner earned a bachelor’s degree in furniture design in 2010 from the Royal Melbourne Institute of Technology in Australia. Štucin and Gardner later met while attending London’s Royal College of Art. They both graduated in 2013, Štucin with a master’s degree in visual communications and Gardner with a master’s degree in design products.

In 2011, Štucin took part in a workshop under Milton Glaser at the School of Visual Arts in New York and, in 2013, he participated in a research project at the Sandberg Instituut’s Think Tank for Visual Strategies in Amsterdam. Gardner worked as an assistant in designer Jerszy Seymour’s studio in Berlin in 2012 and as an assistant in Max Lamb’s design studio in 2013.

Since partnering as Soft Baroque, Štucin and Gardner have garnered critical attention for their unconventional modern furniture and objets d’art. The studio’s first piece — designed in 2014 — was the Lenticularis mirror, an innovative cross between a mirror and a scent diffuser. Another notable early work was the cartoon-like Pearl Screw Shelf bookcase in 2017, which features broken walnut timber planks, engineered plastic shelves and freshwater pearl screws. 

Other pieces, such as chairs, benches, the Puffy Brick Column stools, vases, tables and lighting, are designed to blur the lines between functionalism and art. As Gardner explained in an interview with PIN-UP Magazine, “With a lot of our objects, we try to form a strange equation.” 

Soft Baroque’s unique designs have included commissions from the luxury fashion brand Balenciaga and Swedish design company HEM. The duo has exhibited their pieces at the Victoria & Albert Museum in London, the Swiss Institute in New York City, galleries in Copenhagen and New York and in major international design fairs.

On 1stDibs, discover a range of Soft Baroque seating, case pieces and storage cabinets, decorative objects and more.

The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.

Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production. 

One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm. 

Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show. 

Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)

Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso. 

Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.

Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.

Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.

British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016. 

Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.