Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
BULGARI Serpenti Scaglie Pave Diamond Rose Gold Large Bracelet
By Bulgari
Located in New York, NY
This gorgeous large-sized Bulgari one-coil Viper bracelet from the classic Scaglie Serpenti collection is crafted in 18k rose gold and demi pave-set with brilliant-cut round D-E-F VV...
Diamond, 18k Gold, Rose Gold
Bulgari B.zero1 Rose Gold and Diamond Bracelet
By Bulgari
Located in New Orleans, LA
This iconic Bulgari B.zero1 bangle exemplifies the house’s mastery of contemporary luxury design. Crafted in 18K rose gold, the bracelet is pavé set with diamonds totaling 11.60 cara...
Diamond, Rose Gold
Bulgari Serpenti Viper Diamond Pave 18K Rose Gold Chunky Bangle Bracelet Size M
By Bulgari
Located in Tysons, VA
Description: An iconic Serpenti Viper bangle bracelet by Bulgari, exquisitely crafted in solid 18K rose gold. This bold, chunky design features the Maison’s modern serpent motif full...
Diamond, 18k Gold, Rose Gold
Bulgari Serpenti Viper Diamond Pave 18K Rose Gold Chunky Bangle Bracelet Size M
By Bulgari
Located in Tysons, VA
Description: An iconic Serpenti Viper bangle bracelet by Bulgari, exquisitely crafted in solid 18K rose gold. This bold, chunky design features the Maison’s modern serpent motif full...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Viper One-Coil 18K Rose Gold Pave Diamonds Bracelet
By Bulgari
Located in Aventura, FL
Serpenti Viper one-coil 18 kt rose gold bracelet set with pavé diamonds on the head and tail. With its signature blend of pure aesthetics, enveloping shapes, and charismatic flair, t...
Diamond, Gold, 18k Gold, Rose Gold
BVLGARI Rose Gold Rubelite and Diamond Serpenti Seduttori Bracelet
By Bulgari
Located in New York, NY
BVLGARI Rose Gold Rubelite and Diamond Serpenti Seduttori Bracelet PRIMARY DETAILS SKU: Z156319 Listing Title: BVLGARI Rose Gold Rubelite and Diamond Serpenti Seduttori Bracelet Con...
Rubelite, Rose Gold
Bulgari Rose Gold Serpenti Viper Bracelet
By Bulgari
Located in Princeton, NJ
A large size 18 karat rose gold Bulgari Serpenti Viper bracelet, current model. Building on Bulgari's long history of using the form of a serpent, this bracelet immediately recalls t...
18k Gold, Rose Gold
Bulgari Bvlgari Serpenti Viper Diamond Mother Of Pearl Gold Bangle Bracelet
By Bulgari
Located in Southampton, PA
18k Rose Gold Diamond Mother Of Pearl Serpenti Viper Snake Bangle Bracelet by Bulgari. Round brilliant cut diamonds and Mother Of Pearl stones Retail Price: $21,600 Details: Size: ...
Diamond, Pearl, Rose Gold
Bulgari Serpenti Rose Gold Diamond Watch Bracelet 18k Bvlgari
By Bulgari
Located in New York, NY
Bvlgari Serpenti Rose Gold Diamond Watch A limited edition Bvlgari wrist watch, featuring the brand's iconic snake motif Made with 174 round brilliant-cut diamonds approx 12.89 cara...
Diamond, 18k Gold, Rose Gold
Bvlgari Serpenti Viper Diamond Mother of Pearl Gold Bracelet
By Bulgari
Located in London, GB
A stunning pre-owned Bulgari Serpenti Viper bracelet, crafted in 18ct rose gold set with diamonds and mother of pearl. This bracelet features Bulgari's iconic 'Serpenti' design co...
Diamond, 18k Gold, Rose Gold
Diamond Pave White Gold Cuff Bracelet by Casato
Located in Greenwich, CT
A unique design with an unforgettable beauty. Intertwined Pave Diamond circles with a soft and natural look. Crafted in Italy by Casato in 18k white gold and 254 round brilliant cut ...
Diamond, White Diamond, Gold, 18k Gold, White Gold
18 Karat Yellow Gold Wide Band
By Manfredi
Located in Greenwich, CT
Our designers strived to create the best jewelry in the world, combining non-traditional designs with precious white diamonds, 18k yellow an...
Diamond, White Diamond, Gold, 18k Gold, White Gold, Yellow Gold
Pink and Brown Leopard Enameled Stackable Band by Adolfo Courrier
By Adolfo Courrier
Located in Greenwich, CT
Inspired by the passion for art and Italian craftsmanship, husband and wife Adolfo Courrier and Alessandra Zanchetta, creates contemporary designs that...
Sapphire, Pink Sapphire, Gold, 18k Gold, Rose Gold
Art Deco Style Emerald Diamond Platinum Bracelet
Located in Greenwich, CT
An eye-catching and wearable heirloom! The attention to detail and the dramatic design is what sets this work of art apart from the rest. Stunning 38.00 carats of multi-shaped diamon...
Diamond, White Diamond, Emerald, Platinum
Adolfo Courrier Sapphire and Diamond Stackable Band
By Adolfo Courrier
Located in Greenwich, CT
Inspired by the passion for art and Italian craftsmanship, husband and wife Adolfo Courrier and Alessandra Zanchetta, creates contemporary designs that...
Diamond, White Diamond, Sapphire, Pink Sapphire, Gold, 18k Gold, White Gold
Rose Gold Openwork Mother-of-Pearl Diamond Ring
By Manfredi
Located in Greenwich, CT
Elegance, grace, precision and technique are the characteristics of this precious object de art. This ring is the result of realizing an idea through expert technical craftsmanship: ...
Diamond, White Diamond, Gold, 18k Gold, Rose Gold
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
