The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Vintage Massive MOSCHINO Colourful Mosaic Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Colourful Mosaic Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive colourful mosaic heart pendant. - Bronze tone hardware. - Velvet blac...
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive question mark heart pendant in diamond form. - Red, green and p...
Vintage MOSCHINO Question Mark Heart Jewelled Pendant Link Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Question Mark Heart Jewelled Pendant Link Necklace Features: - 100% Authentic MOSCHINO. - Question mark heart link necklace and pendant in diamond form. - Red, gree...
Vintage MOSCHINO Jewelled Clip Back Earrings Pendant Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Jewelled Clip Back Earrings Pendant Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Clip back earrings link pendant necklace embellished with black cab...
Vintage CHRISTIAN LACROIX Turquoise Cabochon Beaded Heart Pendant Necklace
By Christian Lacroix
Located in Kingersheim, Alsace
Vintage CHRISTIAN LACROIX Turquoise Cabochon Beaded Heart Pendant Necklace Features: - 100% Authentic CHRISTIAN LACROIX. - Heart pendant necklace embellished with pearls, metal and ...
Vintage YVES SAINT LAURENT Ysl Massive Flaming Black Heart Pendant Necklace
By Yves Saint Laurent
Located in Kingersheim, Alsace
Vintage YVES SAINT LAURENT Ysl Massive Flaming Black Heart Pendant Necklace Features: - 100% Authentic YVES SAINT LAURENT. - Massive black heart r...
Heart Necklace Diamond Pearl Blue Enamel Gold Plated
By J DAUPHIN
Located in Los Angeles, CA
Natural White Diamond Pearl Puffy Heart Necklace Midnight Blue Enamel Designer: J Dauphin The Midnight Blue Puffy Heart Necklace is a structural statement piece handcrafted in 14k g...
Diamond, White Diamond, Pearl, Freshwater Pearl, 14k Gold, Gold Plate, B...
18K Yellow Gold Blue Enamel 1/10 Carat Diamonds Heart Shape Pendant Necklace
Located in New York, NY
This sweet heart-shaped pendant necklace will set her heart all aflutter, cast in 18k yellow gold with blue enamel. A cluster of round, prong-set diamonds gathers in the shape of a h...
Diamond, White Diamond, 18k Gold, Yellow Gold, Enamel
Love Chain Mesh and Blue Heart Charm 18K Yellow Gold Romantic Pendant Necklace
By Rossella Ugolini
Located in Rome, IT
Rossella Ugolini Design Collection, 18 Karat Yellow Gold Slightly Hammered "Little Hearts" Necklace. The chain is linked by hand and slightly hammered to fit the perfect necklace shape. A Romantic necklace handcrafted in 18 karats Yellow Gold and embellished with a Blue Heart shape Agate Charm that fits every outfit due to its simplicity. Thanks to its open mesh heart shaped, you can adjust the length on the neck and hanging more charme. The intense color of the Blue Agate stands out on all skin types. Blue is the color of deep thought that is well linked to the shape of the heart that represents love. A love gift openly inspired by the meaning of the Heart with the Feather shape of the arrow linked to Love, Cupid, Emotion. Chain and Charme dedicated to love, what symbol if not the heart can represent a feeling that has been written, sung and imagined so much…? The heart is not only a throbbing organ that we have in the chest but it is also the symbol of a deep feeling, of a bond that tends to be eternal: of a friendship that smells of love, of a long relationship or of a couple who he wants to find himself overcoming all adversities. The heart is a trend motif in accessories. Right now, in jewelry and accessories the heart is one of the most popular motifs (from the Aria clutch by Gucci to the earrings by Balenciaga and Isabel Marant, to the bags by Chanel), and therefore even a heart necklace can become one of the jewels more ubiquitous. Even more important is the message behind it: More and more people have begun to buy hearts for themselves, as an emblem of self-love and power. Agate Stone has a meaning: Agate enhances mental function, improving concentration, perception, and analytical abilities. It soothes and calms, healing inner anger or tension and creates a sense of security and safety. This Heart Charm is entirely manufactured, in an artisanal way, in Rome, Italy and every step of the process is carefully executed. Details: Love Chain mesh and Blue Heart Charm...
Agate, Gold, 18k Gold, Yellow Gold
Napier 18K Gold Plated Greek Heart Blue Bead Pendant Necklace
By Napier
Located in Scottsdale, AZ
Embrace the vibrant allure of the 1980s with our captivating Napier 18K Gold Plated Greek Heart Blue Bead Pendant Necklace. This dramatic and long necklace features a multitude of electric blue beads that gracefully contrast with the lustrous 18K gold plating. The centerpiece is a statement Greek heart charm made of shiny 18K yellow gold plating, adding a touch of romance and elegance to your fashion statement. This necklace is a symbol of love and style, perfect for those who appreciate unique, vintage-inspired pieces. The necklace boasts a plethora of bright electric blue beads, creating a visually striking and eye-catching effect that radiates energy and vibrancy. The contrasting 18K gold plating adds a touch of opulence and elegance, ensuring you stand out with a radiant and luxurious look. The focal point of this necklace is the statement Greek heart charm. Crafted with shiny 18K yellow gold plating, it symbolizes love, passion, and timeless romance. With its generous length, this necklace allows for versatile styling. Wear it long for a dramatic effect or layer it with other necklaces to create a unique and personalized look. Crafted in the 1980s, this necklace captures the spirit of that era's fashion, making it a nostalgic and collectible piece for vintage enthusiasts. This necklace is not just an accessory; it's a vibrant expression of love and style, perfect for fashion lovers who appreciate distinctive and meaningful jewelry. Elevate your style with the Napier 18K Gold Plated Greek Heart Blue Bead Pendant Necklace and wear a piece of history that symbolizes love and romance. It's a statement piece that captures attention and adds a unique touch to your ensemble. Style this with a Vivienne Westwood top...
18k Gold
Yves Saint Laurent Vintage Three Tiered Enamel Heart Necklace
By Yves Saint Laurent
Located in Nice, FR
YVES SAINT LAURENT vintage three tiered black bead necklace embellished with clear crystal rondelles and a jewelled black enamel heart clasp. Embossed YSL. Indicative measurements ...
Heart Charm Pendant Blue Sapphires 14-Karat Gold
Located in New York, NY
A heart pendant charm in blue sapphires and 14-karat yellow gold, circa late-20th century. A heart pendant charm of blue sapphires set in 14-karat yellow gold, with gold marking on b...
Blue Sapphire, Gold, 14k Gold
