Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
TAG Heuer Formula 1 Alarm WAC111A – Quartz – 40mm – Full Set
By TAG Heuer
Located in London, GB
This TAG Heuer Formula 1 Alarm reference WAC111A has been recently serviced and is presented in excellent working order. Offered here as a complete full set, it includes the original...
Steel
TAG HEUER Professional 200 WA1411 Ladies
By TAG Heuer
Located in London, GB
TAG Heuer Professional 200 WA1411 – Yellow Dial – 27mm – Quartz – Vintage A genuinely unusual and difficult‑to‑find configuration of the TAG Heuer Professional 200, reference WA1411...
Swiss Military Hanowa Men's Watch – Model 06-4280.04.003.10.CH 2023
Located in London, GB
Swiss Military Hanowa Men's Watch – Model 06-4280.04.003.10.CH 2023 Warranty: Official Swiss Military Hanowa Warranty Included A now discontinued model. Product Overview Introduc...
Longines DolceVita L5.512.4.50.2
By Longines
Located in London, GB
Longines DolceVita – Black Dial – Full Set – 2024 – Outstanding Condition This Longines DolceVita reference L5.512.4.50.2 is presented in near-as-new condition, with some factory sti...
Steel
TAG Heuer Aquaracer Ladies WAF1312 – Diamond Dial – 32mm – Full Set – 2007
By TAG Heuer
Located in London, GB
TAG Heuer Aquaracer Ladies WAF1312 – Diamond Dial – 32mm – Full Set – 2007 This TAG Heuer Lady Aquaracer has recently had a battery change ...
TAG Heuer Professional WK1120-0 – 38mm – Two-Tone Quartz – Circa 2000
By TAG Heuer
Located in London, GB
TAG Heuer Professional WK1120-0 – 38mm – Two-Tone Quartz – Circa 2000 A classic and increasingly sought-after TAG Heuer Professional reference WK1120-0, presented in very good vintag...
Steel
Bvlgari Stainless Steel Diagono Automatic Wristwatch circa 1995
By Bulgari
Located in Stamford, CT
Simple and classic Bulgari stainless steel Diagono automatic wristwatch, circa 1995. This exquisite timepiece is crafted in durable stainless steel and effortlessly marries robust fu...
Stainless Steel, Steel
Bvlgari Diagono Ergon EG40S 40mm Watch
By Bulgari
Located in New York, NY
Bvglari Diagono Ergon EG40S 40mm Watch with Black Rubber. -Condition: Like-New, Pristine -Brand: Bvlgari -Model: Diagono -Style: EG40S -Dial: Black -Material: Stainless Steel -Case...
Stainless Steel
Bulgari Diagono
By Bulgari
Located in New York, NY
This Bvlgari Diagono Chronograph watch features a 18k rose gold engraved bezel, 40mm pink gold case, silver dial and brown alligator strap. Features on this watch also include a self...
Gold
Bvlgari Diagono Titanium Date Automatic Men's Watch TI38TA
By Bulgari
Located in New York, NY
Bvlgari Diagono Titanium wristwatch, reference TI 38 TA, featuring a 38mm titanium case with the iconic engraved BVLGARI BVLGARI bezel and a b...
Titanium
Bvlgari Diagono Men's Black Watch - AL44TA
By Bulgari
Located in istanbul, TR
Bulgari Diagono Aluminum Description Bvlgari Diagono, Reference: AL 44TA, Aluminum Case on Rubber/Aluminum Strap with a Aluminum Buckle, Automatic Movement, Date, Centered Sweep Seco...
Other
Bvlgari Bulgari Diagono Scuba Stainless Steel Watch SCB38S
By Bulgari
Located in Baltimore, MD
Bvlgari Bulgari Diagono Scuba Stainless Steel Watch SCB38S Metal: Stainless steel Strap: Rubber Case: 40mm Dial: Black Movement: Automatic Model: SCB38S Serial: L89** TDD F35002286
Steel, Stainless Steel
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
