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What does Les Must de Cartier mean?

1 Answer
What does Les Must de Cartier mean?
Les Must de Cartier'' means Cartier, It's a Must." Former Cartier President Robert Hocq coined the phrase to describe how sought after Cartier jewelry and watches were. In 1976, the brand launched a collection of accessibly priced pieces under the "Les Must de Cartier'' brand name. On 1stDibs, shop a selection of Cartier jewelry and watches.
1stDibs ExpertMarch 22, 2022
Shop for Must De Cartier Tank on 1stDibs
Must De Cartier Tank Vermeil Ladies Gold Plated Blue Dial Hand Wind RA739
By Cartier
Located in Beverly Hills, CA
Timeless elegance, Must de Cartier Tank ladies or unisex, mechanical watch in deep blue, c.1970s, in excellent working condition.
Category

Vintage 1970s Swiss Wrist Watches

Materials

Silver, Gold Plate

Vintage Cartier 18k Yellow Gold Electroplated Tank Manual Wind Watch
By Cartier
Located in New York, NY
This vintage Pre-Must de Cartier Tank watch represents an important chapter in Cartier’s history, bridging the transition to the iconic Must de Cartier collection that introduced the...
Category

Mid-20th Century Wrist Watches

Materials

Gold Plate

Vintage 1980s Cartier Must Tank Vermeil Discor Dial Manual 23mm
By Cartier
Located in New York, NY
It is a versatile and understated piece that carries the full weight of the Tank's century-long design legacy. Key Specs Model: Must de Cartier Tank Year: 1980s Movement: Manual C...
Category

Vintage 1980s Wrist Watches

Materials

Vermeil

Vintage 1980s Cartier Must Tank 3 04225 Vermeil Roman Dial Quartz 23mm
By Cartier
Located in New York, NY
The Must de Cartier line, introduced decades later, made this iconic design accessible to a wider audience, pairing the classic Tank Louis silhouette with a gold-plated sterling silv...
Category

Vintage 1980s Wrist Watches

Materials

Sapphire, Vermeil, Sterling Silver

Cartier Tank Must de Cartier Vermeil Wristwatch T8200405
By Cartier
Located in Banbury, GB
SKU 33301935 Comes With Box Only Model T8200405 Serial Number 30***** Metal Vermeil Materials Lizard Leather Stones Sapphire Weight 26 g Condition Excellent Other Info Approximately:...
Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Sapphire, Vermeil

Cartier vintage must de tank gold plated quartz watch
By Cartier
Located in Beverly Hills, CA
This vintage timepiece from Cartier showcases the iconic Must de Tank design, one of the house’s most recognizable silhouettes inspired by early 20th-century Tank watches.
Category

1990s Contemporary Wrist Watches

Materials

Gold, Silver

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