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What does Must de Cartier mean?
1 Answer

Must de Cartier means "Cartier, It's a Must." The advertising slogan of the French luxury jewelry maker was created by former Cartier President Robert Hocq during the 1970s. In 1974, he partnered with Alain-Dominique Perrin to create a line of watches inspired by the saying, the full text of which is "Le Must de Cartier." On 1stDibs, shop a diverse assortment of Cartier watches.
1stDibs ExpertMay 14, 2024
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Shop for Cartier Watches on 1stDibs
Cartier Pasha Seatimer Ref. 1040 Mens Full Size Watch, Automatic, Date - SS
By Cartier
Located in Suwanee, GA
NAMED ONE OF WATCHPRO MAGAZINE’S “HOT 100” - THE TOP 100 INFLUENCERS OF THE U.S. WATCH INDUSTRY. HOW CAN WE SERVE YOU?
We’re new to offering our carefully curated collection on 1stD...
Category
Early 2000s Swiss Wrist Watches
Materials
Stainless Steel
CARTIER 18K White Gold Diamond Santos-Dumont LM Mechanical Wristwatch
By Cartier
Located in New York, NY
An icon of modern watchmaking and one of Cartier's most enduring designs, this Santos-Dumont LM embodies the refined elegance and pioneering spirit that have defined the Maison for m...
Category
21st Century and Contemporary Wrist Watches
Materials
Diamond, 18k Gold, White Gold, Rhodium
Vintage 1980's Cartier Tank Vermeil Watch
By Cartier
Located in South Pasadena, CA
Circa 1980's. Very nice Cartier tank ladies watch in very good condition and even comes with box and some pamphlets. Original black leather strap. In very good running condition.
Ma...
Category
Vintage 1980s Contemporary Wrist Watches
Materials
Blue Sapphire, Vermeil
CARTIER 18K Rose Gold Diamond Santos-Dumont LM Mechanical Wristwatch
By Cartier
Located in New York, NY
A striking interpretation of one of Cartier's most celebrated timepieces, this Santos-Dumont LM pairs the warmth of 18K rose gold with the brilliance of approximately 2.81 carats of ...
Category
21st Century and Contemporary Wrist Watches
Materials
Diamond, 18k Gold, Rose Gold
Cartier Roadster Stainless Steel Blue Dial Automatic Watch W62048V3 2510
By Cartier
Located in Baltimore, MD
Cartier Roadster Stainless Steel Blue Dial Automatic Watch W62048V3 2510
Model: W62048V3 2510
Serial: 59750***
Case: 43 x 38mm, steel
Dial: Blue sunray
Case: 43 x 38mm
Movement: Aut...
Category
21st Century and Contemporary Swiss Modern Wrist Watches
Materials
Steel, Stainless Steel
Cartier 18k yellow gold buckle leather strap Pasha watch
By Cartier
Located in Beverly Hills, CA
This distinguished vintage Cartier Pasha watch is a sophisticated 1990’s timepiece, beautifully crafted in 18k yellow gold and paired with a rich green leather buckle strap. The bold...
Category
1990s Contemporary Wrist Watches
Materials
Gold, 18k Gold, Yellow Gold


