The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
1990’s Moschino Cheap & Chic Colourful Jigsaw Puzzle Crop Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino Jigsaw puzzle Jacket, carefully crafted from colourful wool panels and featuring a cropped silhouette with long sleev...
Rare & Iconic 1990's Moschino Cheap & Chic Label Blazer - Vintage Mens Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Truly Rare & Iconic, Original 1990's Moschino Cheap & Chic 'Label' Blazer by Franco Moschino, The Jacket is crafted from hundreds of individual labels patchworked together....
1992 Ab Fab Franco Moschino Vintage Colourful Satin Jigsaw Puzzle Bomber Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Iconic, Vintage 'Cheap & Chic' 1992 Moschino Puzzle Jacket in Vibrant shades and Colours designed by Franco Moschino. Famously worn by Jennifer Saunders...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Pattern Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Archival Vintage 1990's Moschino 'Newspaper' print jacket, depicting Franco Moschino amongst other newspaper and Gazette articles. MADE IN ITALY ! Features: Central lin...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in Pink floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a pink floral material with a black mesh over-layer. ...
MOSCHINO 90s Cheap & Chic Vintage Jigsaw Puzzle Colourful Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino, Jigsaw puzzle patterned boucle Jacket crafted from colourful wool panels and featuring gold 'C+C' embossed buttons d...
1990's Loud Moschino Cassette Tape Music print Cropped Satin Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
1990s Moschino Casette Tape Music print Cropped Satin Jacket Made in the 1990's under Japanese liscensing. Archival Piece. Pit to Pit; 18” Pit to Cuff; 15” Waist; 29” Recommended Si...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves,...
MOSCHINO COUTURE Red Heart Buttons Jacket, 1980s/1990s
By Moschino Couture, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Schiaparelli Valentine Heart w/Arrow dress Jacket New!
By Franco Moschino, Schiaparelli
Located in Los Angeles, CA
Beautiful Schiaparelli black wool blazer with signature large red heart pierced by embroidered gold arrows, with a small spray of clear stones. Four (4) small delicate buttons showc...
1990's Vintage MOSCHINO leopard print Animal pattern blazer - Suit jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
1990’s Soft felted texture Leopard print Blazer designed by Franco Moschino ! MADE IN ITALY. Fully lined Hip pockets Size; Best fits U.K. 10-12 (Label states U.K. 16 however the gar...
1990's MOSCHINO Torero Fringed Show Girl Jersey Zip Up Cowgirl Jacket - Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous early 1990's Vintage Moschino Showgirl 'Torero' Jacket in Black & Gold, designed by Franco Moschino. MADE IN ITALY. This Wonderful, unique Vintage Jacket is made from ...
Spring Summer 1994 Moschino Couture Runway Question Mark Boucle Tailleur Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Couture Question mark jacket. (LOOK 19) This Superb example of a vintage Moschino Couture 'Question Mark' boucle jacket comes in chocolate brown with a...
Archival 1990's Moschino Cheap & Chic Teddy Bear Hooded Bomber Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Super Rare and Archival Vintage 1990's Franco Moschino 'CHEAP & CHIC' label Teddy Bear face hooded bomber jacket. This is the Original version of the highly copied jacket, resu...
1990's Colourful Cheap & Chic Franco Moschino Blazer Vintage Rainbow Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Superb, fun early nineties Franco Moschino colourful blazer jacket from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Peace shaped Buttons down the front, Vibrant Ora...
1990's Moschino Vintage Football Print Kitsch Red Blazer Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Fantastic Vintage 1990's Moschino 'Cheap & Chic' Label Blazer, this Jacket is beautifully cut and crafted in a fun, red 'Football' Pattern fabric. MADE IN ITALY ! Features: Central...
Vintage 1990's Moschino Cloud Print Cropped Spell out Pattern Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino cotton bomber jacket, with large 'Moschino' spell out on both the front and back, in addition to various Moschino iconography amongst a bold patterned print ! ...
A jacket by Franco Moschino for Cheap and Chic - Italy Circa 1990
By Franco Moschino, Moschino
Located in Toulon, FR
Circa 1990-1992 Italy Iconic Cheap and Chic by Moschino jacket from the most creative period of Franco Moschino, who died in 1994. Slim-fit jacket in black acetate crepe with folded-...
Mens 1997 Runway Moschino Scissor Pattern Blue & Gold Velvet Suit Jacket Blazer
By Moschino, Franco Moschino
Located in Sheffield, GB
A Rare 1997 Runway, Vintage Moschino 'Cheap & Chic' Archival velvet scissor print suit jacket, in a Sky Blue and Gold Colour way. MADE IN ITALY ! Features: Central line button fa...
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket A Moschino Cheap & Chic jacket, Circa 1990. In all black, featuring hundreds of intricately sewn black bows, lon...
1990's Rare Moschino For Your Eyes Only Satin Varsity Colourful Bomber Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Colourful Vintage 1990's Moschino 'Cheap & Chic' Varsity jacket, featuring a purple satin body with orange sleeves and 'for your eyes only' embroidered detailing spelled out ...
Vintage Moschino Junior Label 1990's Tapestry Stitch Artisan Logo Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage MOSCHINO Logo patterned jacket, made from navy blue & off-white woven artisan tapestry fabric. MADE IN ITALY ! Features: Classic x4 front pocket design Quilte...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Features...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in White & Red floral
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a White floral material with a black mesh over-layer. ...
Franco Moschino Sunset Ombré paint stroke newspaper print Blazer - Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
1990's Franco Moschino 'CHEAP & CHIC' Blazer with Sunset coloured Ombré 'paint-stroke' pattern through out. MADE IN ITALY. The Jacket features an oversized boxy silhouette with long ...
Franco Moschino Vintage 1990s Peach Denim Jacket with Floral Design
By Moschino, Franco Moschino
Located in Sheffield, GB
A Vintage 1990's Franco Moschino Denim jacket in a Peach /Apricot shade colour with a floral Peony flowers print design. MADE IN ITALY. Features...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Moschino Couture, Franco Moschino
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
1990's Vintage Moschino Colourful Floral Pattern Print Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino Botanical / Floral patterned print denim jacket, with subtle 'Moschino' spell out print interlaced. MADE IN ITALY. Features: Breast pockets Central l...
2000's MOSCHINO Vintage Y2K Mermaid Blue Metallic Denim Jacket, Size M
By Moschino, Franco Moschino
Located in Sheffield, GB
A Vintage y2k era MOSCHINO JEANS shiny lamé jacket in a mermaid blue, metallic coated cotton denim fabric. MADE IN ITALY. Features: Moschino Jeans embossed buttons / Classic x4 pocke...
2000's Moschino Off Key Blue and Yellow Logo Denim y2k Biker Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
1990’s MOSCHINO trompe l’œil Gold tweed Weave print Satin Blazer suit Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
A Unique 1990’s Trompe l’œil Tweed printed Satin blazer by Franco Moschino. MADE IN ITALY. Pit to Pit; 17” Nape to Hem; 29” Waist; Upto 29” Size; (label U.K. 10) we would suggest to...
Rare Vintage Moschino 1980's Archival Camouflage Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage 1980's Moschino Milano long sleeved, loosely oversized fit camouflage bomber jacket with a brushed leather collar and gently elasticated waist band. MADE IN ITALY ! Fe...
1990's Trompe l'oeil Moschino Linen Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panneling detail in a punctuation symbols pattern. MADE IN ITALY ! Features: C...
1990's Vintage Moschino Linen Avant Guard Raffia Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panelling in a cream and brown punctuation print. MADE IN ITALY ! Features: Central...
$1,650Sale Price|25% Off
Moschino 90's leather biker jacket w crystal & sequin detail 'Colletto' collar
By Moschino, Franco Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible & rare Moschino jacket is a clasic biker style made from perfectly broken in soft black leather in a slightly cropped length with structured s...
Iconic 1990's Vintage Moschino Colourful Monopoly Novelty Print Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage Moschino Jacket in a delightful, vibrantly coloured 'Moschinopoloy' Monopoly themed patterned denim jacket with a slightly cropped, boxy fit. MADE IN ITALY ! Fea...
Fun MOSCHINO 1990's Woven Tapestry Pattern Cropped Denim Jacket - Navy
By Moschino, Franco Moschino
Located in Sheffield, GB
Fun MOSCHINO 1990's Woven Tapestry Patterned Cropped Denim Jacket in navy blue and white colour way. MADE IN ITALY. Features; Long sleeves, buttons down the front, breast and hip poc...
Rare Decadent 1990's Vintage Moschino Couture Tea Picker Blazer Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino zip down blazer, in a photographic textured patterned material depicting images of Sri-Lankan tea pickers, with embroidered border detail paying homage...
Magical 1990's Vintage Moschino Mushroom Trippy Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino 'Cheap & Chic' label cropped boucle style jacket, with a delightful eccentric mushroom patterned print ! MADE IN ITALY ! Features: Central line butto...
1990's Vintage Moschino Leather & Dark Denim Double Breasted Spell Out Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic & Fun, Vintage 1990's leather and dark denim coat by MOSCHINO, featuring large Moschino lettering across the back, with a vibrant, thick monochrome quilted signature lining....
1990's UK Garage Rave Moschino 'Reuse & Recycle' Puffer Jacket Coat
By Moschino, Franco Moschino
Located in Sheffield, GB
Epic, Uber Rare Vintage 1990's Moschino 'Reuse & Recycle' logo puffer jacket, in a satin-feel fabric with oversized fit. MADE IN ITALY ! Features: Zip & press stud central line fast...
1980s Franco Moschino Novelty CD and Tape Deck Reversible Jacket
By Franco Moschino
Located in London, GB
This is a rare, double-sided late 1980s novelty-print padded bomber jacket designed by the founder, Franco Moschino for Moschino Jeans. He established this range for women in 1986, ...