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Gail Norfleet Drawings and Watercolor Paintings

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Artist: Gail Norfleet
Flowers for Mary #1

Flowers for Mary #1

By Gail Norfleet

Located in Dallas, TX

Gail Norfleet earned her BFA at The University of Texas at Austin, and her MFA at Southern Methodist University. She has had solo exhibitions at The McKinney Avenue Contemporary and ...

Category

2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

Materials

Paper, India Ink, Illustration Board

Flowers for Mary #3

Flowers for Mary #3

By Gail Norfleet

Located in Dallas, TX

Gail Norfleet earned her BFA at The University of Texas at Austin, and her MFA at Southern Methodist University. She has had solo exhibitions at The McKinney Avenue Contemporary and ...

Category

2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

Materials

India Ink, Acrylic, Illustration Board

Flowers for Mary #2

Flowers for Mary #2

By Gail Norfleet

Located in Dallas, TX

Gail Norfleet earned her BFA at The University of Texas at Austin, and her MFA at Southern Methodist University. She has had solo exhibitions at The McKinney Avenue Contemporary and ...

Category

2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

Materials

India Ink, Acrylic, Illustration Board

Flowers for Mary #4

Flowers for Mary #4

By Gail Norfleet

Located in Dallas, TX

Gail Norfleet earned her BFA at The University of Texas at Austin, and her MFA at Southern Methodist University. She has had solo exhibitions at The McKinney Avenue Contemporary and ...

Category

2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

Materials

India Ink, Acrylic, Illustration Board

Flowers for Mary #5

Flowers for Mary #5

By Gail Norfleet

Located in Dallas, TX

Gail Norfleet earned her BFA at The University of Texas at Austin, and her MFA at Southern Methodist University. She has had solo exhibitions at The McKinney Avenue Contemporary and ...

Category

2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

Materials

India Ink, Acrylic, Illustration Board

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Disney Legend Mary Blair was also a commercial illustrator for national brands such as Maxwell House Coffee and Beatrice Foods, and two complete national campaigns for Pall Mall cigarettes. The present work was part of her Pall Mall cigarette campaign "'So friendly to your taste!'". We are unsure whether this work was a reproduced, or was only used in a test market , or for a client comp. Nonetheless, as a piece of commercial work-for-hire art, it rises to the realm of fine art. Even though the look of the work has a quick, loose and playful feel to it, each element is carefully placed to strike a perfect balance. In this campaign, the artist created the background, and the art director stripped in the product label. The cigarette to the left is also a cut-out and pasted into position to achieve the ideal look. Commercial art is, in almost all cases, a collaborative effort between the Art Director, the Artist, Account People, and the Client, yet in this case, the Mary Blair signature flat graphic and colorful style is dominant and the packaging is secondary. We have to assume the client, American Tobacco Company's brand Pall Mall was trying to sell the sizzle and not the steak. Nothing in advertising is done by chance. This Pall Mall campaign was acutely tested, and apparently, the Mary Blair style was the brand identity that the ad agency chose over other submissions. Blair's warm personal feel fits perfectly with the tag line "'So friendly to your taste!'" and connects with the audience. In the 1950s - 1960s, Mary Blair was one of the few women artists to design and execute a major mainstream advertising campaign that was not solely women-oriented subject matter: babies, women's clothes, and household products. Cigarette ads had some of the most significant budgets and visibility. Typically, they were a full page back or inside cover and pervasive billboards. The ad agencies could have called any artist in the world, and they would have jumped at the opportunity for such a sought-after, lucrative and prestigious job. In the commercial art field, Mary Blair was somewhat like Margaret Burke...

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Previously Available Items
Flowers for Mary #7

Flowers for Mary #7

By Gail Norfleet

Located in Dallas, TX

Gail Norfleet earned her BFA at The University of Texas at Austin, and her MFA at Southern Methodist University. She has had solo exhibitions at The McKinney Avenue Contemporary and ...

Category

2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

Materials

India Ink, Acrylic, Illustration Board

Spring #2
Spring #2

Gail NorfleetSpring #2, 2015

Sold

H 24.75 in W 24.75 in D 1.5 in

Spring #2

By Gail Norfleet

Located in Dallas, TX

"The transparency makes the shape of the flower clear. Gossamer, translucent. Seeing through to a dream garden. A real and unreal space. Beauty. Budding, unfolding. Dying. Precious m...

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2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

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Acrylic, Lucite, Paper

Spring #1
Spring #1

Gail NorfleetSpring #1, 2015

Sold

H 24.75 in W 24.75 in D 1.5 in

Spring #1

By Gail Norfleet

Located in Dallas, TX

"The transparency makes the shape of the flower clear. Gossamer, translucent. Seeing through to a dream garden. A real and unreal space. Beauty. Budding, unfolding. Dying. Precious m...

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2010s Contemporary Gail Norfleet Drawings and Watercolor Paintings

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Acrylic, Lucite, Paper

Gail Norfleet drawings and watercolor paintings for sale on 1stDibs.

Find a wide variety of authentic Gail Norfleet drawings and watercolor paintings available for sale on 1stDibs. You can also browse by medium to find art by Gail Norfleet in board, illustration board, india ink and more. Much of the original work by this artist or collective was created during the 21st century and contemporary and is mostly associated with the contemporary style. Not every interior allows for large Gail Norfleet drawings and watercolor paintings, so small editions measuring 16 inches across are available. Customers who are interested in this artist might also find the work of Sylvia Beckman, Sarah Morejohn, and Tricia Butski. Gail Norfleet drawings and watercolor paintings prices can differ depending upon medium, time period and other attributes. On 1stDibs, the price for these items starts at $1,500 and tops out at $1,800, while the average work can sell for $1,500.