Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bvlgari Diagono Ergon EG40S 40mm Watch
By Bulgari
Located in New York, NY
Bvglari Diagono Ergon EG40S 40mm Watch with Black Rubber. -Condition: Like-New, Pristine -Brand: Bvlgari -Model: Diagono -Style: EG40S -Dial: Black -Material: Stainless Steel -Case...
Stainless Steel
Bvlgari Diagono Men's Black Watch - AL44TA
By Bulgari
Located in istanbul, TR
Bulgari Diagono Aluminum Description Bvlgari Diagono, Reference: AL 44TA, Aluminum Case on Rubber/Aluminum Strap with a Aluminum Buckle, Automatic Movement, Date, Centered Sweep Seco...
Other
Bvlgari 38mm Stainless Steel Automatic Wristwatch, Swiss Made, Unisex
By Bulgari
Located in Firenze, IT
SHIPPING POLICY: No additional costs will be added to this order. Shipping costs will be totally covered by the seller (customs duties included). Stainless steel case. Reference BB...
Stainless Steel, Steel
Bulgari Diagono Automatic Stainless Steel Case and Bracelet Wrist Watch
By Bulgari
Located in New York, NY
Classic Bulgari Diagono Automatic Stainless Steel case and bracelet ladies wristwatch. The name Diagono is inspired by the Greek agon, or competition. ...
Steel, Stainless Steel
Bvlgari Bulgari BB23SSD Stainless Steel Watch Black Dial Swiss Made
By Bulgari
Located in New York, NY
Bvlgari Bulgari BB23SSD Stainless Steel Watch Black Dial Swiss Made Details: Stainless steel, black dial, deployment buckle, quartz movement, weight: 48.5 grams. In excellent condi...
Sterling Silver, Steel
Bvlgari Stainless Steel Diagono Automatic Wristwatch circa 1995
By Bulgari
Located in Stamford, CT
Simple and classic Bulgari stainless steel Diagono automatic wristwatch, circa 1995. This exquisite timepiece is crafted in durable stainless steel and effortlessly marries robust fu...
Stainless Steel, Steel
Bvlgari Octo Black Dial Automatic Men’s Date BGO41S Wrist Watch 90054035
By Bulgari
Located in New York, NY
BVLGARI OCTO BLACK DIAL AUTOMATIC MENS DATE BGO41S WRIST WATCH 90054035.. Brand: Bvlgari Ref.Number: BGO41S Condition: Mint condition case, good condition strap (minor signs of wear...
Stainless Steel
Bvlgari Estate Sapphire Crystal Quartz Watch Stainless Steel 38 mm
By Bulgari
Located in Brooklyn, NY
Bvlgari Estate Sapphire Crystal Quartz Watch Stainless Steel 38 mm B12 This elegant Authentic Bvlgari Watch is made of stainless steel. Newly polished TRUSTED SELLER SINCE 2002 P...
Crystal, Quartz, Sapphire, Steel, Stainless Steel
Ladies Bvlgari Serpenti Seduttori 33MM 103952 Steel Black Dial Quartz Watch
By Bulgari
Located in Houston, TX
Brand: Bvlgari Gender: Ladies Metal Type: Stainless Steel Length: 6.75 inches Width: 33.00 mm Weight: 61.61 grams Bvlgri One ladies stainless steel, ruby BVLGARI Swiss made wri...
Steel, Stainless Steel
Bvlgari Bulgari Diagono Scuba Stainless Steel Watch SCB38S
By Bulgari
Located in Baltimore, MD
Bvlgari Bulgari Diagono Scuba Stainless Steel Watch SCB38S Metal: Stainless steel Strap: Rubber Case: 40mm Dial: Black Movement: Automatic Model: SCB38S Serial: L89** TDD F35002286
Steel, Stainless Steel
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
