While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.
Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.
But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.
But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.
Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.
The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.
Find vintage Rolex watches, bracelets and more on 1stDibs.
Rolex Daytona Blue Dial White Gold Box and Papers
By Rolex
Located in BEVERLY HILLS, CA
Can be accommodated with an appraisal upon request, after return period. Marks through out the bracelet, no deep scratches BRAND: Rolex MODEL: Daytona REFERENCE: 116509 SIZE: 40mm ...
White Gold, Gold, 18k Gold
Rolex Daytona Glacier Ice Blue Dial 40mm Platinum Watch 116506 Complete Mint
By Rolex
Located in New York, NY
This Rolex Cosmograph Daytona wristwatch is a luxurious and sporty accessory perfect for men who appreciate high-end timepieces. Made of platinum, the watch features a silver case co...
Platinum
Rolex Platinum Cosmograph Daytona Wristwatch
By Rolex
Located in New Orleans, LA
Model: Cosmograph Daytona Movement: Self-Winding Caliber 4130 Circa: 2010s Case: 40mm Case Material: Platinum Dial Color: Ice Blue Complications: Chronograph, Tachymeter Scale Delivery Contents: Original Box, Papers, Hang Tag This platinum Rolex Oyster Perpetual Cosmograph Daytona...
Platinum
Rolex Daytona, White Mother of Pearl Diamond Dial
By Rolex
Located in New York, NY
18k yellow gold case with a 18k yellow gold rolex oyster bracelet. Fixed 18k yellow gold tachymeter bezel. White Mother of Pearl Diamond dial with gold-tone hands and index hour mark...
Diamond, 18k Gold
Rolex Cosmograph Daytona 40mm White Dial Stainless Steel New Buckle 116520 Watch
By Rolex
Located in Boca Raton, FL
The Rolex Cosmograph Daytona Ref. 116520 is a masterful blend of precision and luxury. Crafted in stainless steel, this 40mm timepiece features a round case with a solid back, ensuri...
Stainless Steel
Rolex Daytona 16518 18K Yellow Gold White Dial Mens Watch
By Rolex
Located in Great Neck Plaza, NY
Rolex Daytona 16518 Men's Watch. This watch features a 40mm case made of 18K yellow gold, paired with an 18K yellow gold bezel. The white dial is equipped with luminous gold hands an...
18k Gold
Rolex Daytona Rare Panna Cream Dial 116520
By Rolex
Located in Mayfair, London, London
A men's wristwatch in stainless steel, by Rolex. Featuring an extremely desirable yet rare Panna cream dial, found only in a fairly tight serial range. With an engraved tachymetric s...
Stainless Steel
Rolex Daytona Ref 116509 Racing Dial White Gold Chronograph Wristwatch
By Rolex
Located in New York, NY
Rolex Daytona Chronograph Reference 116509. This watch has become one of the most iconic watches Rolex has ever made and is sought after all over the world. At the heart of this 40 m...
18k Gold, White Gold
Rolex Daytona 16519 'Zenith' 18K White Gold MOP Diamond W/Papers
By Rolex
Located in Great Neck Plaza, NY
Rolex Daytona White Gold Mother of Pearl Diamond Dial Mens Watch 16519. Officially certified chronometer self-winding movement. 18K white gold case, 40.0 mm in diameter. Special scre...
18k Gold
Rolex Daytona Chronograph White Ivory Creamy Dial 116520 Steel Watch 2001
By Rolex
Located in Central & Western District, HK
Brand: Rolex Model: 116520 Year: 2001 Serial number: K4xxxxx Reference: C03499 Case: Show sign of wear with slight polish from previous; inner case back stamped 2100 Dial: Excellen...
Steel, Stainless Steel
