Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.
Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.
The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.
In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.
On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.
Bvlgari Stainless Steel Diagono Automatic Wristwatch circa 1995
By Bulgari
Located in Stamford, CT
Simple and classic Bulgari stainless steel Diagono automatic wristwatch, circa 1995. This exquisite timepiece is crafted in durable stainless steel and effortlessly marries robust fu...
Stainless Steel, Steel
Bvlgari 38mm Stainless Steel Automatic Wristwatch, Swiss Made, Unisex
By Bulgari
Located in Firenze, IT
SHIPPING POLICY: No additional costs will be added to this order. Shipping costs will be totally covered by the seller (customs duties included). Stainless steel case. Reference BB...
Stainless Steel, Steel
Bulgari Diagono AL38TA
By Bulgari
Located in London, GB
Bulgari Diagono AL38TA – 38mm – Aluminium – Full Set – 2001 This Bulgari Diagono AL38TA is accompanied by its original box, manuals and papers dated August 2001, and is supplied with...
Bvlgari Diagono Ergon EG40S 40mm Watch
By Bulgari
Located in New York, NY
Bvglari Diagono Ergon EG40S 40mm Watch with Black Rubber. -Condition: Like-New, Pristine -Brand: Bvlgari -Model: Diagono -Style: EG40S -Dial: Black -Material: Stainless Steel -Case...
Stainless Steel
Bvlgari Diagono Titanium Date Automatic Men's Watch TI38TA
By Bulgari
Located in New York, NY
Bvlgari Diagono Titanium wristwatch, reference TI 38 TA, featuring a 38mm titanium case with the iconic engraved BVLGARI BVLGARI bezel and a b...
Titanium
Bulgari Diagono Automatic Stainless Steel Case and Bracelet Wrist Watch
By Bulgari
Located in New York, NY
Classic Bulgari Diagono Automatic Stainless Steel case and bracelet ladies wristwatch. The name Diagono is inspired by the Greek agon, or competition. ...
Steel, Stainless Steel
Bulgari Bvlgari Sotirio Retrograde Date Wristwatch Ref SB42SDR, 42mm Case, 2012.
By Bulgari
Located in Canterbury, England
Our very attractive Bulgari Bvlgari Sotirio Retrograde Date, reference SB42SDR features a 42 stainless steel case with exhibition caseback, and its original Bulgari leather strap wit...
$4,327Sale Price|20% Off
Bvlgari Sotirio Retrograde Steel White Dial Automatic Mens Watch SB42SDR
By Bulgari
Located in New York, NY
Display Model. Original Box and Papers are not included comes with a Chronostore presentation box and authenticity card. Covered by a one-year Chronostore warranty. Details: Bvlga...
Steel
Bvlgari Diagono Men's Black Watch - AL44TA
By Bulgari
Located in istanbul, TR
Bulgari Diagono Aluminum Description Bvlgari Diagono, Reference: AL 44TA, Aluminum Case on Rubber/Aluminum Strap with a Aluminum Buckle, Automatic Movement, Date, Centered Sweep Seco...
Other
Bvlgari Bulgari BB23SSD Stainless Steel Watch Black Dial Swiss Made
By Bulgari
Located in New York, NY
Bvlgari Bulgari BB23SSD Stainless Steel Watch Black Dial Swiss Made Details: Stainless steel, black dial, deployment buckle, quartz movement, weight: 48.5 grams. In excellent condi...
Sterling Silver, Steel
Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.
From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.
