The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Moschino 1990s Rare Archival Nuts about you Cheap & Chic fantasy blazer & Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Archival 1990’s Moschino Cheap & Chic ‘Nut’s about you’ tailored Blazer & Pant suit designed by the master of Italian tailoring Franco Moschino. MADE IN ITALY ! Crafted from ...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra...
Moschino Couture Safari Dress Pokes Fun at the Iconic YSL Safari Jacket
By Franco Moschino, Moschino Couture
Located in New Hope, PA
This rare and collectible Moschino Safari dress, designed by Jeremy Scott, was inspired by the Franco Moschino Survival jacket from the 1990's...
90's Vintage Moschino Faux Leather Shiny Black latex High Waisted Pants Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino leather look high waisted latex pants, featuring various Iconic Moschino metal hardware logo details. MADE IN ITALY ! Features: Zip up front Iconic Mo...
Moschino Cheap & Chic Spring 1993 Carwash Hem Size 6 / 8 Black Vintage 90s Dress
By Franco Moschino, Moschino Cheap and Chic
Located in San Diego, CA
Moschino Cheap and Chic Spring 1993 black sleeveless carwash hem dress ! Panels of soft black fabric are composed of Rayon (21%) and Acetate (79%). Hidden zipper up the back with hoo...
Rare 1990's Moschino Adult Ads Fetish Theme Patterned Vintage Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned trousers / Jeans in black with white & red coloured print throughout. MADE IN ITALY ! Features: Button fasten High...
Vintage Moschino 1990's Black Nylon Gold letter Bum bag - Waist Belt Pouch
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black nylon waist belt / ''bum bag'', with iconic 'MOSCHINO' lettering and gold tone metal hardware. MADE IN ITALY ! Features; 'MOSCHINO' spellout letters ...
1990's Vintage Moschino Monochrome Art Gallery Print Sleeveless Blouse Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome blouse, depicting images of iconic museum artworks with a backless cut. MADE IN ITALY ! Features: Central line button fasten Breast pockets Back...
Archival 1990's Moschino Cheap & Chic Teddy Bear Hooded Bomber Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Super Rare and Archival Vintage 1990's Franco Moschino 'CHEAP & CHIC' label Teddy Bear face hooded bomber jacket. This is the Original version of the highly copied jacket, resu...
Moschino by Franco Vintage 80s Black Wool Top With Attached Corset Garter Skirt
By Moschino, Franco Moschino
Located in Antwerpen, Vlaams Gewest
Gorgeous collectors archival vintage 1980s Moschino by Franco Moschino. Franco Moschino Vintage 1980s Black Wool Top with attached corset and garter detail. This iconic piece feature...
1990’s Moschino Queen of England Blue off Shoulder Top - T-shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
1990’s Moschino off-shoulder tee. Featuring allover etching print depicting Queen Elizabeth of England amongst various female figures and historical characters. The top features a sc...
1980s Iconic Black Fabric and Brass Charms Clutch by Franco Moschino
By Redwall, Franco Moschino
Located in Aci Castello, IT
This is a rare and highly collectible 1980s Franco Moschino clutch bag, a quintessential piece from his iconic early work. The bag is crafted from ...
Iconic Moschino 1990s Grey Sky Cloud pattern print fitted long sleeve shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Iconic Moschino 1990's Grey Sky Cloud pattern print fitted shirt MADE IN ITALY. Fitted body, Buttons down front, Long sleeves. Pit to Pit; 17.5” Pit to Cuff; 19.5” Nape to Hem; 29...
Moschino 90's patent leather Tiffany gift box bag with bow
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible Moschino bag is modelled after a Tiffany's gift box. Crafted from shiny blue and cream patent leather, it features a bow detail on the top, should...
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket A Moschino Cheap & Chic jacket, Circa 1990. In all black, featuring hundreds of intricately sewn black bows, lon...
1990's Vintage Moschino Punctuation Symbol Cheap and Chic Cream Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
1990's Vintage Moschino 'Cheap & Chic' label high waisted pencil skirt in a cream and brown colour way with a typical Franco Moschino style punctuation allover print ! MADE IN ITALY...
Rare 1988 Runway Franco Moschino Fruit & Veg Print Raffia Novelty Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring Summer 1988 Archival, Runway Vintage fruit & veg print cocktail dress by Franco Moschino, with a novelty Raffia hay neckline detail. MADE IN ITALY. Features: Concealed zip ...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
2000's MOSCHINO Vintage Y2K Mermaid Blue Metallic Denim Jacket, Size M
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage y2k era MOSCHINO JEANS shiny lamé jacket in a mermaid blue, metallic coated cotton denim fabric. MADE IN ITALY. Features: Moschino Jeans embossed buttons / Classic x4 pocke...
Iconic 1990's Vintage Moschino 'Franco' Print Graphic Pattern Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'FRANCO' print long sleeve shirt in a blue and white colourway, depicting the face of Franco Moschino himself. MADE IN ITALY ! Features: Central line button ...
1990's Moschino Floral Print High Waisted Colourful Pattern Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
A vibrant pair of 1990’s Vintage Franco Moschino Jeans, featuring a colourful, floral pattern, high waisted fit and classic four pocket design. Made from a stretchy figure hugging fa...
1990's Vintage Moschino Tan Suede Leather Multi-way Button Waistcoat vest
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino tan waistcoat, crafted from a beautifully soft and supple suede. The vest features a playful button detail allowing the option to extend and adjust the ...
Iconic 1990s Cheap & Chic Franco Moschino Barcode Stripe Denim Pencil Mini Skirt
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Instantly recognisable 1990's Moschino 'Cheap & Chic' label Barcode striped denim skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN ITALY Features:...
1980s Moschino Cheap & Chic Bullseye Black and White Size 8 Vintage Tunic Dress
By Moschino Cheap and Chic, Franco Moschino
Located in San Diego, CA
Rare 80s MOSCHINO Cheap & Chic black and white / ivory novelty bulls eye print Size 8 Rayon slouchy shirt tunic / mini dress ! Features fabric covered but...
1990's Vintage Moschino Smiley Rave Face & Suns Pattern Short sleeve Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino 'Smiley Face & Suns' patterned button down Shirt in an electric blue colour-way. Features: Short sleeves Chest pockets Central line button fasten Oversi...
1990's Moschino Vintage Football Print Kitsch Red Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Fantastic Vintage 1990's Moschino 'Cheap & Chic' Label Blazer, this Jacket is beautifully cut and crafted in a fun, red 'Football' Pattern fabric. MADE IN ITALY ! Features: Central...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
1990's Moschino Colourful IceCream Cartoon Pattern Short sleeve Polo Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Moschino Colourful Ice Cream Pattern Polo Shirt decorated with cartoons of various italian icecreams with printed 'Moschino' Slogans, featuring short sleeves and button closur...
1990's Vintage Moschino 'Cloud' Print Sky Blue Long sleeve spell out Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Iconic 'Cloud' print long sleeved shirt, with 'Moschino Forever' gold printed logo to the back. MADE IN ITALY ! Features: Long sleeves 'Moschino Forever' reve...
1990's Rare Moschino 'Cat Face' Velvet Long Sleeve Appliqué Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage early 1990's Moschino black velvet 'Cheap & Chic' label long sleeve top, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long Sleeves Roun...
1990's Vintage MOSCHINO leopard print Animal pattern blazer - Suit jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
1990’s Soft felted texture Leopard print Blazer designed by Franco Moschino ! MADE IN ITALY. Fully lined Hip pockets Size; Best fits U.K. 10-12 (Label states U.K. 16 however the gar...
Vintage Moschino Junior Label 1990's Tapestry Stitch Artisan Logo Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage MOSCHINO Logo patterned jacket, made from navy blue & off-white woven artisan tapestry fabric. MADE IN ITALY ! Features: Classic x4 front pocket design Quilte...
1997 Runway Moschino Scissor Pattern Blue & Gold Velvet Suit Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic 1997 Runway, Vintage Moschino 'Cheap & Chic' velvet trousers, featuring Archival Moschino 'Scissor' print through out in a Sky Blue & Gold Colour way. MADE IN ITALY ! (We a...
S/S 1989 MOSCHINO Couture Black Sleeveless Blouse Gold Embroidered Top
By Moschino Couture, Franco Moschino
Located in Sheffield, GB
A Rare and Fabulous S/S 1989 Moschino Couture sleeveless Blouse featuring gold embroidered logos and lettering with the Iconic Franco-Moschino signature Cow. The Blouse fasten via a ...
Franco Moschino 1980s Vintage Unisex Blue Red Patent Leather Handbag
By Franco Moschino
Located in Aci Castello, IT
This 1980s vintage handbag is an iconic design by Franco Moschino. It reflects the playful and bold aesthetic Moschino is known for. The handbag features a striking combination of bl...
Franco Moschino Vintage 1987 Black Patent Leather Clutch Bag, Unisex
By Franco Moschino
Located in Aci Castello, IT
An Iconic "Mi 1987" Vintage Black Patent Leather Clutch Bag by Franco Moschino Own a piece of fashion history with this rare and highly collectible "Mi 1987" clutch bag, a quintessen...
Rare Archival Vintage Moschino 1993/94 Flamenco style Romper Playsuit Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival Moschino 1993/94 Runway Flamenco Playsuit ! This epic vintage 'Cheap and chic' label romper consisting of a fitted long sleeved bodycon pl...
2000's Y2k Moschino Purple Fluffy Sheepskin Fur Vintage Moon Ski Boots
By Franco Moschino, Moschino
Located in Sheffield, GB
Garish 2000's Vibrant purple sheepskin moon boots by Moschino's Cheap & Chic label. MADE IN ITALY ! Features: Fully leather lined interior Rubber soles Purple sheepskin exterior ...
Franco Moschino Vintage 1990s Peach Denim Jacket with Floral Design
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage 1990's Franco Moschino Denim jacket in a Peach /Apricot shade colour with a floral Peony flowers print design. MADE IN ITALY. Features...
1990s Moschino List Slogan Fun Graphic Little black long sleeve Micro mini Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Tick List' Graphic slogan Little black mini Dress made from Thick stretchy sweatshirt Material featuring long sleeves. MADE IN ITALY. 88% Cotton 12% Elasthane...
Fun 1990's MOSCHINO Colourful Vintage ice cream pattern Jazzy Summer print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage 'MOSCHINO' ice-cream patterned short sleeved Shirt, crafted from a Vibrant Colourfully printed cotton. Perfect for those Summer Raves. MADE IN JAPAN. Features: butt...
1990's Rare Moschino For Your Eyes Only Satin Varsity Colourful Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Colourful Vintage 1990's Moschino 'Cheap & Chic' Varsity jacket, featuring a purple satin body with orange sleeves and 'for your eyes only' embroidered detailing spelled out ...
90s Vintage Franco Moschino Colourful abstract pattern High waisted Pants Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique 1990's Colourful and Vibrantly patterned Moschino pants, Classic 4 pocket design, Belt loops & Button down zip side fasten. Size; 29” waist Measurements are provided in inch...
Moschino 1990s Trompe l’œil Grey Denim Multi pocket fun Avant Guard Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique and Interestingly constructed early 1990s Moschino Grey denim pencil skirt with multi pocket design reverse. Size; 26 inch waist Waist; 26” Hip; 36” Length; 20” MADE IN ITALY....
Franco Moschino Sunset Ombré paint stroke newspaper print Blazer - Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
1990's Franco Moschino 'CHEAP & CHIC' Blazer with Sunset coloured Ombré 'paint-stroke' pattern through out. MADE IN ITALY. The Jacket features an oversized boxy silhouette with long ...
1990's Loud Moschino Cassette Tape Music print Cropped Satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Moschino Casette Tape Music print Cropped Satin Jacket Made in the 1990's under Japanese liscensing. Archival Piece. Pit to Pit; 18” Pit to Cuff; 15” Waist; 29” Recommended Si...
1990's Iconic Moschino Colourful Monopoly Pattern Print High waisted Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Loud and Iconic, early 1990's Vintage Moschino high waisted fitted satin trousers, featuring a fun 'Moschinopoly' print all over in a stretchy material. MADE IN ITALY ! Features: Z...
1990's UK Garage Rave Moschino Vintage Opposites Print Colourful Loud T Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare, Vintage 1990's Moschino jeans 'Opposites' print t-shirt ! This T shirt is a garment that instantly takes one back to the Hights of the UK's 1990's Rave scene ! One of the most ...
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40 Fabulous Red, white & blue vintage loafers by MOSCHINO crafted from a suede upp...
1990's MOSCHINO Colourful Casino Slot Machine pattern Las Vegas Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Casino 'Slot machine' patterned long sleeve shirt, in a colourful rayon fabric, featuring long sleeves and button closure down the centre. The fit is loose an...
1990's Trompe l'oeil Moschino Linen Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panneling detail in a punctuation symbols pattern. MADE IN ITALY ! Features: C...
Rare Vintage Moschino 1980's Archival Camouflage Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage 1980's Moschino Milano long sleeved, loosely oversized fit camouflage bomber jacket with a brushed leather collar and gently elasticated waist band. MADE IN ITALY ! Fe...
1990's Vintage Moschino Graffiti Pattern Knot Tie Crop Top style Shirt Blouse
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Moschino knot tie fasten crop top, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN I...
Loud Archival 1990's MOSCHINO Barcode Striped Denim Jacket & Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud Archival MOSCHINO Barcode Striped Jacket & Pencil Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a denim jacket with matching high-waisted mini skir...
1990's Vintage Denim Bustier Moschino Corset Body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic and sexy early 1990's Moschino Milano blue denim fitted dress, with corset style black lace trimmed upper body contours. MADE IN ITALY ! Featur...
1990's Moschino Vintage 'Summer Time' Gold Letter Black Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun, Vintage 1990's Moschino 'SUMMER TIME' gold tone letter belt. A fun alternative to the classic 'MOSCHINO' letter belt by the Maison. MADE IN ITALY Redwall. Features: 'Summer Ti...
Rare 90's Vintage Moschino 'Cat Face' Velvet Black Long sleeve body con Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage early 1990's Moschino black velvet 'Cheap & Chic' label body con dress, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long sleeves...
Rare 1990's Vintage Moschino Animal Photo Pet Print Pattern Silk Shirt Blouse
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino pure silk shirt in a rare pattern depicting photographic images of household pets (Cats, Dogs, Rabbits etc.) MADE IN ITALY ! Features: Central li...
1990’s MOSCHINO trompe l’œil Gold tweed Weave print Satin Blazer suit Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
A Unique 1990’s Trompe l’œil Tweed printed Satin blazer by Franco Moschino. MADE IN ITALY. Pit to Pit; 17” Nape to Hem; 29” Waist; Upto 29” Size; (label U.K. 10) we would suggest to...
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts MADE IN ITALY High waisted fit / Zip & Button Closure / Classic ...