The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
A 1980s Iconic Blue and White Handbag by Franco Moschino " Te du na bursetada! "
By Franco Moschino
Located in Aci Castello, IT
This piece exemplifies Moschino's characteristic sense of humor and playful approach to fashion. The bag is a structured, dark blue plastic handbag wi...
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans Circa 1990. Classic 4 pocket design, Belt loops & Button and Zip closure. Size; 26” Waist Measureme...
Dusty Pink 90s MOSCHINO Italian Antique Pattern etching Denim Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Franco Moschino 1990’s Denim skirt in a dusty pink print depicting antique scenes of Rome and Florence aswell as Leonardo’s last super. Features high waisted fit, Classic...
Iconic 1990's Moschino Skinny Red 'Moschino' Gold Letter leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Super iconic, Vintage 1990's Moschino waist belt with 'MOSCHINO' gold tone, moveable metal lettering on a skinny red leather belt. MADE IN ITALY ! Features: 'MOSCHINO' Lettering S...
Vintage 1990's Moschino 'Apple Mac' Print High Waisted Pattern Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Apple Mac' Parody print, patterned high waisted trousers. MADE IN ITALY ! Features: Zip / Button fasten Classic x4 poc...
MOSCHINO COUTURE S/S 1989 Runway Black Fringe Wrap Coat with Belt
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino, 'Kiss My Patch' Pouch, Fall/Winter 1993-1994
By Franco Moschino
Located in CAPELLE AAN DEN IJSSEL, ZH
This iconic pouch from the Moschino Couture line features an eclectic mix of cartoon-like appliqués and whimsical hardware, including a teddy bear, peace sign, key, and clock—all qui...
Y2k iconic 2000's Vintage Moschino 'Alphabet' Pattern Spell Out Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic Vintage 2000's Moschino 'Alphabet' patterned spell out mini skirt in black with white ABC print all over. MADE IN ITALY. Features: Side zip fasten A line shape Above the Kn...
Moschino Ribbon Embroidery Knit Pullover
By Franco Moschino
Located in New York, NY
Moschino fine ribbon embroidery and crystal embellished black jersey knit sleeveless pullover. Of cotton and rayon with peek a boo front closure. Exc...
1990's Vintage Moschino Colourful Floral Pattern Print Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino Botanical / Floral patterned print denim jacket, with subtle 'Moschino' spell out print interlaced. MADE IN ITALY. Features: Breast pockets Central l...
1990's Vintage Moschino Linen Avant Guard Raffia Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panelling in a cream and brown punctuation print. MADE IN ITALY ! Features: Central...
Apricot 1990s Vintage MOSCHINO High Waisted Denim Floral Pencil Mini Skirt 27"
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage 1990's 'Moschino jeans' high waisted denim pencil skirt, featuring an apricot coloured floral Peony allover print. MADE IN ITALY. Features: Zip fasten closure / Press stud...
1990's Franco Moschino CHEAP & CHIC Watermelon Fruit little Black Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Brilliant early nineties Franco Moschino little black dress from the iconic Cheap & Chic line with a Watermelon collar detailing ! MADE IN ITALY. Franco Moschino is known for his...
1990's Moschino Cruise Me Baby Backless All Black full length Maxi Dress UK 8
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage 1990's Moschino 'Cruise Me Baby' Cruise collection label evening dress. This full length Cocktail dress comes in all Black with a cut out keyhole at the back back and drap...
Rare 1990's Archival Moschino 'Opposites' Print Polo Shirt - Tee
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Archival Moschino jeans 'Opposites' print Polo shirt, one of the most Iconic pieces from Franco Moschino's UK Garage reigning era. MADE IN ITALY ! Features: Button ...
Rare Archival 90s Rave Moschino World Flags Pattern long sleeve shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, a Piece synonymous with the UK Garage Rave scene in the 1990's, the shirt is crafted from a printed satin fabric with long sleeve...
Fun Moschino Cartoon Las Vegas Casino Pinball 1990's Loud Colourful print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun Moschino Casino Pinball themed 1990's Loud Colourful print shirt in Red. MADE IN ITALY 100% Rayon Gold buttons down the front / Breast Pockets / Loose fitting / Long sleeves P...
Rare 1990's Moschino Supermarket Advertising Colourful Patterned Slogan Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Archival Patterned Moschino short sleeved Shirt, depicting loud and colourful printed supermarket advertisements throughout with 'Moschino Market' slogans. M...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Features...
Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat Jacket Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button...
Archive MOSCHINO 1990s Slogan all over Fun Loud Colourful Brands print shirt
By Franco Moschino
Located in Sheffield, GB
Moschino 1990s Slogan all over Fun Loud Colourful "Spoof Brands" print shirt MADE IN ITALY. Archival Moschino Piece. Gold buttons down front / 100% Cotton / Long Sleeves / Loose f...
Moschino 1990's Night & Day Novelty Fun Cotton Pyjama Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Night & Day' shirt in contrasting black & white cottons. MADE IN ITALY ! Features: Central line button fasten Long sleeves Front pockets 'MOSCHINO' printed r...
MOSCHINO Jeans Fun Grey Pouf Sleeve Denim Twisted Seam Mini Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
MOSCHINO Jeans Fun Grey Denim Twisted Seam Mini Dress MADE IN ITALY A Fabulous 1990's Moschino denim dress, constructed using twisted seam panels,...
1990's Stretchy Moschino Floral Scarf Print High waisted Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted, figure hugging pants. Mimicking an early & inconic Gucci design that was popular with the Italian elitist's around the time! Made in Italy, of ...
MOSCHINO CD Print 1990s Compact Disc Music pattern Red Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Red Satin Shirt MADE IN ITALY. Loose fitting / Gold Buttons down the front / Shiny satin feel texture / Long Sleeves / 100% Rayon...
Moschino 1990's Vintage Baroque Frame Pattern Print High waisted Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted jeans, decorated with Baroque frames and iconic Moschino imagery and well known art works. MADE IN ITALY ! Features: Gold tone metal hardware ...
Archival Loud Moschino 1990s Black Novelty Heart Crotch UNISEX Cycling Shorts
By Franco Moschino
Located in Sheffield, GB
Unisex Loud Moschino 1990's Black Novelty Heart on the Crotch Nylon stretchy cycling Shorts MADE IN ITALY ! Adjustable draw tie waist. 80% Polyamide 20% Elasthane Waist line (hip) ...
1989 MOSCHINO COUTURE Red I Love Venice Lion Appliquéd Jacket & Pant Suit
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino in 1983 until he passed away in 1994 are sought after and highly collectible. This treasure, like several others that are already available in the shop comes direct from a German socialite and fashion collector so has not been on the market prior to this. Crafted in Italy, the exceptional and rare vintage Moschino Couture jacket and trousers suit is part of Franco Moschino's coveted Cruise Me Baby collection from 1989. When designing it Franco Moschino obviously had the Venetian flag...
1990s Moschino Cheap & Chic Bauble Beaded Black Slip Dress
By Moschino Cheap and Chic, Franco Moschino
Located in West Hollywood, CA
This Moschino Cheap & Chic slip dress from the 1990s features a sleek black silhouette. The minimalist design is elevated by playful black bauble-beaded shoulder straps. Approximate...
MOSCHINO Cheap & Chic 1990's Cherry Red Coin Collar Shift - Mini Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
MOSCHINO Cheap & Chic 1980's Plain Cherry Red Shift Mini Dress Superb Cheap & Chic circa 1990 by Franco Moschino. A simple dress with fun 'Cheap & Chic' gold button details around th...
1997 Runway Moschino Scissor Pattern Blue & Gold Velvet Suit Jacket - Blazer
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1997 Runway, Vintage Moschino 'Cheap & Chic' Archival velvet scissor print suit jacket, in a Sky Blue and Gold Colour way. MADE IN ITALY ! (We also have the matching pants ava...
Iconic 1990's Vintage Moschino Colourful Monopoly Novelty Print Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage Moschino Jacket in a delightful, vibrantly coloured 'Moschinopoloy' Monopoly themed patterned denim jacket with a slightly cropped, boxy fit. MADE IN ITALY ! F...
$1,650Sale Price|25% Off
Moschino 90's leather biker jacket w crystal & sequin detail 'Colletto' collar
By Moschino, Franco Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible & rare Moschino jacket is a clasic biker style made from perfectly broken in soft black leather in a slightly cropped length with structured s...
1990’s Moschino Cheap & Chic Red Leaning Tower of Pisa Italy Print Satin Shirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Fun 1990’s Moschino ‘Cheap & Chic’ Shirt in a red satin, with iconic italian 'leaning tower of Pisa' print on both front and reverse. Featuring long sleeves, buttons down the centr...
Incredible Moschino Tapestry Woven matching Waistcoat & High Waisted Pants set
By Franco Moschino, Moschino
Located in Sheffield, GB
Matching Waistcoat & High waisted pants by Franco Moschino circa 1990, crafted from a thick woven tapestry material with Gold buttons and hardware. MADE IN ITALY. Pit to Pit; 18” Na...
1980s Leather and Steel Iconic Belt by Franco Moschino
By Franco Moschino, Moschino
Located in Aci Castello, IT
This iconic 1980s belt by Franco Moschino is a definitive statement piece that captures the playful, rebellious spirit of the Italian designer's early years. Crafted from premium smooth black leather, the belt serves as a sophisticated foundation for its bold industrial hardware. The design features substantial steel elements that exemplify Moschino's signature "tongue-in-chic" aesthetic, blending high-fashion quality with an edgy, avant-garde sensibility. Often produced in collaboration with Redwall during this period, these vintage belts are renowned for their heavy-duty construction and architectural metalwork that challenges traditional luxury conventions. The strap is finished with a durable, lustrous surface that has aged beautifully, while the steel buckle and accents provide a cool, modern contrast to the deep leather tones. As a product of the era when Franco Moschino was actively redefining the runway with satire and pop-culture references, this accessory is more than just a functional item; it is a collectible piece of fashion history. The interior typically features authentic branding and "Made in Italy" stamps, testifying to the superior craftsmanship behind its irreverent style. This belt remains a highly sought-after find for collectors of vintage 80s couture...
Magical 1990's Vintage Moschino Mushroom Trippy Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino 'Cheap & Chic' label cropped boucle style jacket, with a delightful eccentric mushroom patterned print ! MADE IN ITALY ! Features: Central line butto...
1990s Moschino Peach Orange Floral Print High Waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Moschino Peach Orange Floral Print High Waisted Jeans 1990s Moschino Peach Orange Floral Print High Waisted Jeans / Zip button closure / Classic four pocket design / Deadstock ...
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt Made in Italy. Satin feel material / Long sleeves / Gold Buttons down the front / Loose fitting Pit to Pi...
1990's Moschino 'Apple Mac' Crazy Colourful Abstract Print White Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' patterned parody shirt, in white satin feel fabric. Features: Central line button fasten Long sleeves Ladies fit MADE IN...
Archive MOSCHINO 1988 Forgive Me Not LGBTQ Aids History - Oversize Black T-Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Archival MOSCHINO February 1988 'Forgive Me Not' Oversized T-Shirt. This T-Shirt was designed by Franco Moschino, an advocate for the Aids Movement throughout his career, The T-shirt...
Franco Moschino 1980s Vintage Illustrated Silk Scarf for Women, Teal
By Franco Moschino
Located in Aci Castello, IT
Iconic 1980s Franco Moschino Illustrated Silk Scarf Step into the witty and provocative world of Franco Moschino with this rare and highly collectible scarf from the 1980s. A true re...
1990s Moschino Vintage Colourful Wallpaper Pattern Floral Paisley Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino wallpaper / floral patterned trousers. High wasited fit with Moschino embossed gold tone hardware. Features: Zip fasten Classic x4 pocket design High waisted...
An Iconic 1980s Franco Moschino Blue Plastic and Brass Hand Bag
By Franco Moschino
Located in Aci Castello, IT
This iconic 1980s Franco Moschino handbag is a bold and playful statement piece, embodying the designer's signature avant-garde style. Crafted from glossy blue plastic, the bag featu...
Moschino 90's Cheap & Chic Woven Knitted Colourful Rainbow Pencil Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Fun Vintage early 1990's Moschino 'Cheap & Chic' colourful woven knitted pencil skirt. MADE IN ITALY ! Features: High waisted fit Stretchy knitted fabric 'Moschino Cheap & Chic' S...
1990's Vintage Moschino Leather & Dark Denim Double Breasted Spell Out Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic & Fun, Vintage 1990's leather and dark denim coat by MOSCHINO, featuring large Moschino lettering across the back, with a vibrant, thick monochrome quilted signature lining. M...
1990's Vintage Moschino 'Italians Do It Better' Photo Collage Long Sleeved Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino shirt, featuring long sleeves, semi sheer texture and divine photographic print depicting all things Italian, with fun Italian themed buttons. MADE ...
Rare Decadent 1990's Vintage Moschino Couture Tea Picker Blazer Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino zip down blazer, in a photographic textured patterned material depicting images of Sri-Lankan tea pickers, with embroidered border detail paying homage...
Archive Vintage Moschino Franco Pop Art Print Andy Warhol style Colourful Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino shirt inspired by the works of Andy Warhol, crafted from linen in pastel coloured shades depicting the faces of Franco Moschino. MADE IN ITALY ! Featu...
Vintage 1990's Moschino Colourful Abstract Flower Pattern Short Sleeve Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
A Colourful Vintage 1990's MOSCHINO Jeans Vibrant floral patterned, short sleeved shirt. MADE IN ITALY. Features: Central line button fasten closure / Short sleeves / Loose - Oversiz...
90's UK Garage Rave Vintage Moschino Peace & Love Blue Spell Out Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare, Vintage 1990's Moschino jeans featuring a loud 'Peace & Love' repeat pattern in a blue colour way, with photographic images of the David, Smiley Faces and Babies etc. MADE IN ...
1990's Moschino 'Off Key' Long Sleeve Fleece Top Sweater in Black and Grey
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Iconic Moschino 'Off Key' fuzzy textured fleece top, in a grey & black colourway with repeat pattern through out. MADE IN ITALY Features: Button down collar Long, c...
Franco Moschino 1990s Vintage Women's Black Wool Cocktail Mini Dress
By Franco Moschino
Located in Moreno Valley, CA
Moschino Cheap and Chic black cocktail mini dress with large front bow. Moschino 1990's black sleeveless little cocktail dress with front bow detail. Fea...
1990's Vintage UK Garage Rave Moschino Graffiti Pattern High waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Franco Moschino high waisted jeans, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN ...
Vintage MOSCHINO Gold "Out Of Sight Out Of Mind" Novelty Sunglasses
By Moschino, Franco Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Gold "Out Of Sight Out Of Mind" Novelty Sunglasses Features: - 100% Authentic MOSCHINO by Persol. - Gold tone sunglasses with embossed "Lontano Dagli Occhi, Lontan...
Moschino Black Leather Mirror Skirt, Circa 1990
By Franco Moschino, Moschino
Located in Brooklyn, NY
Moschino pebbled leather skirt. High waist. Pencil silhouette. Small mirror tiles around the hem. Back zip closure with snap button at waist. ✩ This skirt is an amazing and rare ...
Fun MOSCHINO 1990's Woven Tapestry Pattern Cropped Denim Jacket - Navy
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun MOSCHINO 1990's Woven Tapestry Patterned Cropped Denim Jacket in navy blue and white colour way. MADE IN ITALY. Features; Long sleeves, buttons down the front, breast and hip poc...
Festive Moschino 1990's holidays Novelty print Black Shadow print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino 1990s Festive holidays Novelty print Black Shadow print shirt MADE IN ITALY. Loose Oversize fitting. Santa, 3 Kings of orient, Reindeer, Pumpkin & Ark Angel to name a few ...
Parakeet 1990's Green Spell out MOSCHINO high waisted Mom Jeans - Pants
By Moschino, Franco Moschino
Located in Sheffield, GB
Parakeet Coloured 1990's Green Spell out 'MOSCHINO' high waisted Jeans with lettering down the leg, classic 4 pocket design and zip button closure. MADE IN ITALY. Measurements are gi...
Moschino Wool 1990’s button down long sleeve spell out Shirt Shaket
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Wool early 1990’s button down long sleeve spell out Shirt / Shaket. Archival Moschino print in Beige, Grey and red tones with repeat logo through out. Buttons down front B...